Numerator Visions 2025
Consumer trends for 2025
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Private Label Trends

Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.

Prime Big Deal Days

Numerator’s Prime Big Deal Days tracker provides rapid insights into Amazon’s annual fall sale, with real-time survey responses from verified shoppers.

Generations Hub

Explore the distinctive shopping habits of Gen Z, Millennials, Gen X and Boomers. See how generational behavior shapes today's markets.

Boomer Consumer Insights & Shopping Behavior

Explore the purchasing patterns of boomers and master the art of appealing to their consumer behavior for a bigger market impact.

Millennial Consumer Insights & Shopping Behavior

Discover what makes Millennials tick when it comes to shopping—our guide offers an in-depth look at their unique buying behavior and consumer preferences.

Gen Z Consumer Insights & Shopping Behavior

Dive into the digital-first world of Gen Z consumers—understand their values, spending, shopping habits, and how to resonate with the newest market movers.

Gen X Consumer Insights & Shopping Behavior

Dive into Gen X consumer behavior and uncover key insights to capture their unique purchasing trends - from favorite products to retailer preferences!

Consumer Sentiment

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

Home Improvement Tracker

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.

Consumer Electronics Tracker

Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.

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Webinar
Communicating Sustainability: Messaging That Drives Credibility & Conversion
Join us on November 6 at 11am CT for an exclusive webinar unpacking the findings from our new Communicating Sustainability…
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Report
Communicating Sustainability
Numerator's Communicating Sustainability analysis explores how consumers interpret, trust, and respond to sustainability messaging across everyday categories: Juice, Facial Cleanser,…
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Report
2025 Q4 Holiday Preview
Download the Q4 Holiday Preview to better understand how shoppers plan to celebrate and shop for the final major holidays…
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