GLP-1 Hub
UNDERSTAND THE GLP-1 IMPACT ON CONSUMER BEHAVIOR
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Generations Hub
Get insight on Gen Z, Millennials, Gen X and Boomers shopping trends
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Numerator Visions
THE NEW CONSUMER TRENDS FOR 2024
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Regional Retail Dashboard

The Numerator Regional Retail Insights dashboard explores omnichannel purchase and promotional trends across the four US census regions.

Consumer Electronics Tracker

Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.

Promo Shift Dashboard

Track the latest promotional trends and see how overall promotional volume is shifting In Numerator's Promo Shift Dashboard.

Consumer Sentiment

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

Home Improvement Tracker

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.

Generations Hub

Explore the distinctive shopping habits of Gen Z, Millennials, Gen X and Boomers. See how generational consumer trends shape today's markets.

Gen Z Consumer Insights & Shopping Behavior

Dive into the digital-first world of Gen Z consumers—understand their values, spending, shopping habits, and how to resonate with the newest market movers.

Millennial Consumer Insights & Shopping Behavior

Discover what makes Millennials tick when it comes to shopping—our guide offers an in-depth look at their unique buying behavior and consumer preferences.

Gen X Consumer Insights & Shopping Behavior

Dive into Gen X shopping habits and uncover key insights to capture their unique purchasing trends - from favorite products to retailer preferences!

Boomer Consumer Insights & Shopping Behavior

Explore the purchasing patterns of boomers and master the art of appealing to their consumer behavior for a bigger market impact.

Stay in the know with the latest from Numerator.

Webinar
Tempting Trade Strategies: Trends in Candy Promotions
Numerator experts review recent promotional and shopper trends observed within the candy category, and offer a forward look at what…
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Article
Boost CPG Sales Velocity: Shopper Marketing & Retail Growth
Rapid shelf turnover is key to CPG success. Explore data-driven strategies to heighten sales velocity and cement your brand's retailer…
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Report
Budding Behaviors: Insights Into the Modern Cannabis Consumer
Identify & understand users and to explore the broader impact of cannabis use on consumer behavior. The study combines insights…
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