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> 69% of Consumers Plan to Celebrate Easter, 53% to Buy Candy, Numerator Reports

Gen Z Three Times as Likely to Order Takeout on Easter; Millennials Most Likely to Give Gifts

> Numerator Partner Ecosystem Now Includes Snowflake, AWS, Azure, and Google Cloud

Single-Sourced, Verified Consumer Purchasing Data Available As Soon As One Day After Trip

> Numerator Reports 87 of the Top 100 Growing CPG Major Categories Grew Faster in Channels Outside of Food, Drug and Mass in 2023

Single-Sourced Consumer Data Shows Majority of Shoppers Buy Major Categories Both Inside and Outside of FDM

> Numerator Expands Single-Sourced Verified Data to Amazon Prime and Walmart+ Membership Data

Amazon Prime Members Spend 12% More than the Average Amazon Shopper

> Unilever USA Renews Multi-Year Numerator Partnership

Single-sourced Data is a Contributor to Shopper Strategy and Product Innovation

> 66% of Gen Z Consumers Plan to Celebrate Valentine’s Day – More Than Any Other Generation, Numerator Reports

49% of Celebrators Intend to Purchase Candy, 47% Plan to Purchase Gifts, 39% Plan to Dine Out

> 61% of Consumers Plan to Watch Super Bowl LVIII, Numerator Reports

Taylor Swift to Draw New Gen Z and Millennial Viewers; Michelob Ultra Wins with Chiefs Fans, Modelo with 49ers Fans

> Fastest Growing Brands to Watch in 2024 – Rankings Released by Numerator

Feastables and PRIME Top Fastest Growing List; T.J. Farms and AquaStar Win with GLP-1 Users, Olipop and Poppi Win with Gen-Z Consumers

> 48% of Consumers Plan to Make New Year’s Resolutions, Numerator Reports

74% Plan to Make Physical Health Resolutions; 55% Opt for Financial Goals

> Numerator Announces 1 Million Custom People Groups Created on Numerator Insights Platform

Users Embrace Tools That Unlock Advanced Analytics At Scale; Customized Results Based on Retailers Shopped, Demographics, GLP-1 Usage and More

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