Users Embrace Tools That Unlock Advanced Analytics At Scale; Customized Results Based on Retailers Shopped, Demographics, GLP-1 Usage and More

 Buy Rates are Down -5% to -20% Across Key Grocery Departments for Consumers Using GLP-1 for Weight Loss

42% of Users Planning to Lose <15 Pounds Are Millennials or Gen Z; Boomers Make Up 60% of People Using for Diabetes While Millennials and Gen Z Comprise 8%

Apple, Samsung, Bath & Body Works Top Black Friday Sales; Walmart and Dollar Tree Private Label Brands Win in Household Penetration

Stove Top, Cool Whip, Jiffy, Butterball, French’s See 3X+ Boost in Penetration; Number of Turkey Buyers Drops Back to Pre-Pandemic Norms

Households Using GLP-1 for Weight Loss Average 33 Food & Beverage Shopping Trips Per Month vs. 29 Trips Across All Households

31% of Consumers Opt for Private Label Candy for Trick-or-Treaters, 20% Choose it for Themselves; Costco’s Kirkland Signature Leads October Store Brand Candy Sales

Brands Leading Top Items List: Premier, Amazon, Liquid I.V., ThisWorx; 28% of Shoppers Buying Holiday Gifts, 58% Highly Satisfied with Deals

Verified Amazon Purchase and Survey Data Updated Throughout the Sale

Nearly One-Third of US Consumers Expected to Shop the Event; Toys & Barbie Likely to See Boosts, Electronics Likely to Show Declines