PRESS RELEASES

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Contact: Bob Richter, Publicist press@numerator.com

> Numerator Quantifies the Impact of Memory Lapse on Market Research

Over 50% of Consumers Forget the Brands They Buy

> Post Consumer Brands Expands Numerator Partnership

Single-Sourced, Omnipanel Data Provides Visibility into Family Meal Occasions, Including Grocery Trips, Restaurant Visits, and Pet Food Purchases

> 71% of FMCG Shoppers Buy Outside Food, Drug, Mass Channels, Numerator Reports

Further Analysis Shows Buy Rate 1.5X Higher Across 500+ Major Categories with Full Market View

> 86% of Numerator Total Commerce Panel Now Digitally Connected

Advancements in Digital Collection, Data Processing and User Engagement Doubled the Speed of Data Capture

> Numerator Omnipanel Surpasses 2 Billion Shopping Trips

Advancements in Digital Collection, Data Processing and User Engagement Doubled the Speed of Data Capture

> 30% of U.S. Consumers Have Considered or Already Relocated Due to Climate-Related Concerns, Numerator Reports

Consumers Affected by June 2024 Heat Wave Increased Ice Spend by +15%, Alcoholic Beverage Spend by +27%; Southern U.S. Consumers 27% More Likely to Restock Emergency Supply Kits Multiple Times per Year

> Online Retailers Capture 37% of Back-to-School Supply Sales, Numerator Reports

Walmart Captures 34% of Back-to-School Spending; 9 in 10 Students Now Using Technology in the Classroom

> Top 5 Private Label Brands are Owned by Walmart; Kroger’s Smart Way is Fastest Growing Store Brand, Numerator Reports

Aldi, Trader Joe’s, Costco Lead in Store-Brand Share; Nearly all U.S. Households Now Buying Private Label Grocery and Health & Beauty Products

> Constellation Brands Expands Numerator Panel of Record Relationship

Visibility into Online & In-Store Channels Helps Contribute to Agility in Changing Market

> 55% of U.S. Consumers Plan to Watch 2024 Summer Olympics, Numerator Reports

60% Plan to Watch Via Streaming Services; Gen Z Consumers More Likely to Purchase Products Endorsed by Olympians

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