PRESS RELEASES
How can Numerator support your story?
Contact: Bob Richter, Publicist
press@numerator.com
> 86% of Cyber Weekend Buyers Shopped on Amazon, 52% Shopped Mostly Online, Numerator Reports
93% Used Cyber Weekend Sales to Buy Gifts; 67% Said Rising Prices Impacted their Holiday Shopping
> 87% of Consumers Plan to Celebrate Thanksgiving; 31% Plan to Purchase Alcoholic Beverages, Numerator Reports
Stove Top, Cool Whip, French’s, Jiffy See 3x+ Boost in Penetration in Weeks Leading Up to Thanksgiving
> 60% of Consumers Encounter Locked-Up Merchandise; 27% Will Switch Retailers or Abandon Purchase, Numerator Reports
Consumers Willing to Wait for Locked-Up Electronics and Over-the-Counter Meds, Unwilling to Wait for Bath & Body Products
> Numerator Announces 200,000 Panel with New Transparency Standard
Introduces a New Level of Clarity to the Market Research Community
> Numerator Launches Control Groups to Quantify Impact of CRM Marketing
Brands Can Now Measure CRM Marketing Lift on Buy Rate, Purchase Frequency, and More
> 62% of Consumers Plan to Celebrate Halloween; 80% Plan to Purchase Candy, Numerator Reports
64% Prefer to Shop In-Store for Halloween Items; 15% Plan to Decorate with Giant Skeletons and Other Large-Scale Decor
> Numerator Launches Verified Voices Direct – A Research-Only Platform Built on Verified Buyers
Precision Targeting, Fast Survey Creation, Flexible Reporting in a Single Platform
> Numerator Quantifies the Impact of Memory Lapse on Market Research
Over 50% of Consumers Forget the Brands They Buy
> Post Consumer Brands Expands Numerator Partnership
Single-Sourced, Omnipanel Data Provides Visibility into Family Meal Occasions, Including Grocery Trips, Restaurant Visits, and Pet Food Purchases
> 71% of FMCG Shoppers Buy Outside Food, Drug, Mass Channels, Numerator Reports
Further Analysis Shows Buy Rate 1.5X Higher Across 500+ Major Categories with Full Market View