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> Numerator Announces 1 Million Custom People Groups Created on Numerator Insights Platform

Users Embrace Tools That Unlock Advanced Analytics At Scale; Customized Results Based on Retailers Shopped, Demographics, GLP-1 Usage and More

> GLP-1 Users Focused on Weight Loss are Decreasing Food Purchasing, Numerator Reports

 Buy Rates are Down -5% to -20% Across Key Grocery Departments for Consumers Using GLP-1 for Weight Loss

> Consumers Using GLP-1 Medications for Weight Loss Skew Younger and Higher Income, Numerator Reports

42% of Users Planning to Lose <15 Pounds Are Millennials or Gen Z; Boomers Make Up 60% of People Using for Diabetes While Millennials and Gen Z Comprise 8%

> 89% of Cyber Weekend Buyers Shopped on Black Friday, 45% on Cyber Monday, Numerator Reports

Apple, Samsung, Bath & Body Works Top Black Friday Sales; Walmart and Dollar Tree Private Label Brands Win in Household Penetration

> 91% of Consumers Plan to Celebrate Thanksgiving; 33% Plan to Purchase Alcoholic Beverages, Numerator Reports

Stove Top, Cool Whip, Jiffy, Butterball, French’s See 3X+ Boost in Penetration; Number of Turkey Buyers Drops Back to Pre-Pandemic Norms

> Numerator Launches Omnichannel GLP-1 Dataset to Understand Consumer Behavior

Households Using GLP-1 for Weight Loss Average 33 Food & Beverage Shopping Trips Per Month vs. 29 Trips Across All Households

> 61% of Consumers Plan to Celebrate Halloween; 80% Plan to Purchase Candy, Numerator Reports

31% of Consumers Opt for Private Label Candy for Trick-or-Treaters, 20% Choose it for Themselves; Costco’s Kirkland Signature Leads October Store Brand Candy Sales

> Amazon Prime Big Deal Days Early Results Are In, Numerator Reports

Brands Leading Top Items List: Premier, Amazon, Liquid I.V., ThisWorx; 28% of Shoppers Buying Holiday Gifts, 58% Highly Satisfied with Deals

> Amazon Prime Big Deal Days 2023 Live Coverage: Consumer Insights Coming from Numerator

Verified Amazon Purchase and Survey Data Updated Throughout the Sale

> Amazon’s Prime Big Deal Days May Surpass Cyber Monday – But Not Prime Day, Numerator Reports

Nearly One-Third of US Consumers Expected to Shop the Event; Toys & Barbie Likely to See Boosts, Electronics Likely to Show Declines

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