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Contact: Bob Richter, Publicist press@numerator.com

> 66% of Gen Z Consumers Plan to Celebrate Valentine’s Day – More Than Any Other Generation, Numerator Reports

49% of Celebrators Intend to Purchase Candy, 47% Plan to Purchase Gifts, 39% Plan to Dine Out

> 61% of Consumers Plan to Watch Super Bowl LVIII, Numerator Reports

Taylor Swift to Draw New Gen Z and Millennial Viewers; Michelob Ultra Wins with Chiefs Fans, Modelo with 49ers Fans

> Fastest Growing Brands to Watch in 2024 – Rankings Released by Numerator

Feastables and PRIME Top Fastest Growing List; T.J. Farms and AquaStar Win with GLP-1 Users, Olipop and Poppi Win with Gen-Z Consumers

> 48% of Consumers Plan to Make New Year’s Resolutions, Numerator Reports

74% Plan to Make Physical Health Resolutions; 55% Opt for Financial Goals

> Numerator Announces 1 Million Custom People Groups Created on Numerator Insights Platform

Users Embrace Tools That Unlock Advanced Analytics At Scale; Customized Results Based on Retailers Shopped, Demographics, GLP-1 Usage and More

> GLP-1 Users Focused on Weight Loss are Decreasing Food Purchasing, Numerator Reports

 Buy Rates are Down -5% to -20% Across Key Grocery Departments for Consumers Using GLP-1 for Weight Loss

> Consumers Using GLP-1 Medications for Weight Loss Skew Younger and Higher Income, Numerator Reports

42% of Users Planning to Lose <15 Pounds Are Millennials or Gen Z; Boomers Make Up 60% of People Using for Diabetes While Millennials and Gen Z Comprise 8%

> 89% of Cyber Weekend Buyers Shopped on Black Friday, 45% on Cyber Monday, Numerator Reports

Apple, Samsung, Bath & Body Works Top Black Friday Sales; Walmart and Dollar Tree Private Label Brands Win in Household Penetration

> 91% of Consumers Plan to Celebrate Thanksgiving; 33% Plan to Purchase Alcoholic Beverages, Numerator Reports

Stove Top, Cool Whip, Jiffy, Butterball, French’s See 3X+ Boost in Penetration; Number of Turkey Buyers Drops Back to Pre-Pandemic Norms

> Numerator Launches Omnichannel GLP-1 Dataset to Understand Consumer Behavior

Households Using GLP-1 for Weight Loss Average 33 Food & Beverage Shopping Trips Per Month vs. 29 Trips Across All Households

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