PRESS RELEASES

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Contact: Bob Richter, Publicist press@numerator.com

> Amazon Prime Day 2024 Early Results Are In, Numerator Reports

68% of Prime Day Shoppers Extremely or Very Satisfied With Deals, 53% Compared Amazon Prices with Other Retailers; Average Order Size Up from Prime Day 2023

> Numerator Launches Larger Panel and New Platform Capabilities in Canada

50% Increase in Panel Size YOY, New Survey and Insights Capabilities for Canadian Brands and Retailers

> More Than 40% of Americans Expected to Shop Amazon Prime Day 2024, Numerator Reports

New Retail Sales Analysis Shows Amazon Dominating July Events; Target and Walmart See Double Digit Boosts in October Events

> 73% of Consumers Plan to Celebrate Independence Day, 48% Plan to Purchase Alcoholic Beverages, Numerator Reports

Lays, Hellmann’s, Ball Park, Sweet Baby Ray’s, and Bush’s Best Poised for Pre-Fourth of July Spikes

> 61% of Electric Vehicle Owners More Likely to Shop at Retailers with Charging Stations, Numerator Reports

30% of EV Owners Reside in Pacific US, 46% Own a Tesla Vehicle; Savings on Fuel & Maintenance Top Environmental Concerns in EV Purchase Decisions

> 57% of Consumers Plan to Celebrate Memorial Day Weekend; 44% Plan to Purchase Alcoholic Beverages, Numerator Reports

Gen Z More Likely to Shop at Dollar Stores, Gen X More Likely to Purchase Alcoholic Beverages for Holiday Weekend; Goose Island, New Glarus, Guinness Poised for Memorial Day Spike in Unit Sales

> 64% of U.S. Households Buy Seasonal Allergy Medication; 72% of Buyers Say Brand Name and Private Label Offer Same Quality, Numerator Reports

17% of Allergy Med Buyers Are More Likely to Consider a Brand After Seeing Ads; Zyrtec, Claritin, Equate (Walmart) Capture Highest Share of Spend

> 78% of Consumers Plan to Celebrate Mother’s Day, Gen Z Twice as Likely to Give Gifts, Numerator Reports

36% of Consumers Plan to Give Mother’s Day Gifts, 34% Plan to Dine Out; 54% of Mother’s Day Alcohol Buyers Opt for Wine

> 82% of Shoppers Cannot Match Celebrities to the Brands They Own, Numerator Reports

Fenty Beauty (Rihanna), Haus Laboratories (Lady Gaga), KYLIE (Kylie Jenner) Buyers Show Highest Awareness of Celebrity Affiliation; Consumers Less Likely to Recommend Influencer Brands than Mainstream Brands

> 36% of Marijuana Users Report Reduced Alcohol Consumption Since Using Cannabis Products, Numerator Reports

31% Say they Spend $100+ Per Month on THC Products; Users Over Index with Doordash, Uber Eats, Little Caesars, Energy Drinks, and Snacking Categories

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