Meet changing consumer tastes and win your fair share of stomach.

Consumers have an omnichannel mindset when it comes to food. Understand the omnichannel food marketplace and gain more insight into private label, QSR, and non-traditional channels.


Keep pace with shifting behavior through comprehensive, omnichannel data.

Win distribution, attract new customers, and successfully launch new products through deep consumer understanding. Numerator’s Total Commerce Panel provides visibility into shopping behaviors across all retailers and channels — from online to QSR and convenience — including granular private label data, deep psychographic and media consumption insights, and health, diet, and life stage people groups.

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Omnichannel Panelists

Each panelist is tracked across all channels — which is the only way to understand switching.

Ecommerce Coverage

Leading source of growth — 46% of all consumer buying is in non-traditional channels.


Technology-Driven Speed

On-demand access to purchase data updated daily – we can report within days, using % of HHs reporting.

Get more insights.

More Data Updates

Monitor changing consumer behaviors and sentiments on demand.

More Channels and More Products

Capture purchases of all product categories across all channels.

More Segmentation Flexibility

Configure custom shopper groups.

80 of the top 100 CPG brand manufacturers trust Numerator.​

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Numerator OmniPanels

To keep pace with fast-changing consumer behavior, Numerator’s OmniPanels go beyond traditional measurement to deepen your consumer understanding.

Top solutions for Food companies

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Shopper Insights

Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.

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Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.


Measure your market share across all channels and with consumer context – at the speed of the consumer.


Clif Bar

See how the Clif Bar team leveraged Numerator data to influence retail partners’ product assortment and build strategic relationships with key retailers.


Bimbo Bakeries USA

Learn how Bimbo Bakeries leveraged Numerator Promotions Intel & Numerator Promo Insights to optimize the promotional strategy for their Ball Park brand to account for supply chain constraints and drive profitability, resulting in increased profits across the brand and their broader product portfolio.


Nestle Coffee Partners

Learn how Nestle Coffee Partners dove deep into category shoppers’ behaviors and sentiments through the integration of a full-service research study with behavioral panel data and Numerator’s Inflation Segments to optimize the shopper experience and retain consumer loyalty.

Get the latest food insights.

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Impact of GLP-1 Drugs

Explore the impact of the rising use of GLP-1 medications like Ozempic and Wegovy on consumer behavior, and the implications for consumer packaged goods companies.

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Food Trends Outlook

Numerator’s Stomach Share report provides a comprehensive look at emerging trends and preferences across four primary consumption categories: raw ingredients, no/low-cook foods, retailer-prepared foods, and out-of-home dining.

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SNAP Insights Center

Learn more about SNAP recipients – who they are, how their shopping habits differ from non-SNAP households, and how benefit reductions impact their spending.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.