Keep pace with shifting behavior through comprehensive, omnichannel data.
Win distribution, attract new customers, and successfully launch new products through deep consumer understanding. Numerator’s Total Commerce Panel provides visibility into shopping behaviors across all retailers and channels — from online to QSR and convenience — including granular private label data, deep psychographic and media consumption insights, and health, diet, and life stage people groups.
Each panelist is tracked across all channels — which is the only way to understand switching.
Leading source of growth — 46% of all consumer buying is in non-traditional channels.
On-demand access to purchase data updated daily – we can report within days, using % of HHs reporting.
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More Data Updates
Monitor changing consumer behaviors and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Segmentation Flexibility
Configure custom shopper groups.
80 of the top 100 CPG brand manufacturers trust Numerator.
To keep pace with fast-changing consumer behavior, Numerator’s OmniPanels go beyond traditional measurement to deepen your consumer understanding.
Top solutions for Food companies
Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.
Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.
Measure your market share across all channels and with consumer context – at the speed of the consumer.
See how the Clif Bar team leveraged Numerator data to influence retail partners’ product assortment and build strategic relationships with key retailers.
Bimbo Bakeries USA
Learn how Bimbo Bakeries leveraged Numerator Promotions Intel & Numerator Promo Insights to optimize the promotional strategy for their Ball Park brand to account for supply chain constraints and drive profitability, resulting in increased profits across the brand and their broader product portfolio.
Nestle Coffee Partners
Learn how Nestle Coffee Partners dove deep into category shoppers’ behaviors and sentiments through the integration of a full-service research study with behavioral panel data and Numerator’s Inflation Segments to optimize the shopper experience and retain consumer loyalty.
Get the latest food insights.
Impact of GLP-1 Drugs
Explore the impact of the rising use of GLP-1 medications like Ozempic and Wegovy on consumer behavior, and the implications for consumer packaged goods companies.
Food Trends Outlook
Numerator’s Stomach Share report provides a comprehensive look at emerging trends and preferences across four primary consumption categories: raw ingredients, no/low-cook foods, retailer-prepared foods, and out-of-home dining.
SNAP Insights Center
Learn more about SNAP recipients – who they are, how their shopping habits differ from non-SNAP households, and how benefit reductions impact their spending.