Real-time consumer insights in a changing world.
As consumer behavior changes by the hour, learn which beauty and wellness trends resonate with modern Health & Beauty buyers, which retailers are capturing their spend, and how you can leverage deep psychographic and media consumption insights to attract new consumers, engage existing buyers, and successfully launch new products.
Each panelist is tracked across all channels — which is the only way to understand switching.
Leading source of growth — 46% of all consumer buying is in non-traditional channels.
On-demand access to purchase data updated daily — we can report within days, using % of HHs reporting.
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More Data Updates
Monitor changing consumer behaviors and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Segmentation Flexibility
Configure custom shopper groups.
80 of the top 100 CPG brand manufacturers trust Numerator.
To keep pace with fast-changing consumer behavior, Numerator’s OmniPanel goes beyond traditional measurement to deepen your consumer understanding.
Top solutions for Health & Beauty.
Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.
Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.
Measure your market share across all channels and with consumer context — at the speed of the consumer.
Learn how soap and bodywash brand, Dial, leveraged Promo Insights, a Numerator solution that blends their Insights data with their Promotions Intel data to uncover the underlying context to observed shifts in purchase behavior when an item is featured on promotion.
Learn how Waterpik uncovered rich insights into the preferences of Costco shoppers through a Conjoint Analysis and follow-up Instant Survey, helping them optimize their product bundle to best meet consumer needs.
Find out how the RB team uncovered an opportunity to move faster, be more nimble and improve category insights by applying their Upper Respiratory shopper segments to the Numerator OmniPanel.
Get the latest Health & Beauty insights.
Beauty and the Pandemic
The Beauty channel has experienced a dramatic downturn during the COVID-19 crisis – are these changes only skin deep or are they long-lasting?
The Lipstick Effect: Inflation's Influence On Beauty
Uncover the latest consumer trends, channel shifting behaviors, and DTC and retailer collaborations in the Makeup and Skincare categories.
Premiumization Trends Amid Inflation
Learn about the motivations of consumers who are trading up to premium products even as prices remain elevated, and how to recognize the behaviors that indicate premiumization is happening within your own category.