Know more about how consumers feel better and feel beautiful.

Discover what consumers are putting on and in their bodies, where they’re buying, and how they’re influenced by media consumption and online disruption.


Real-time consumer insights in a changing world.

As consumer behavior changes by the hour, learn which beauty and wellness trends resonate with modern Health & Beauty buyers, which retailers are capturing their spend, and how you can leverage deep psychographic and media consumption insights to attract new consumers, engage existing buyers, and successfully launch new products.

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Omnichannel Panelists

Each panelist is tracked across all channels — which is the only way to understand switching.

Ecommerce Coverage

Leading source of growth — 46% of all consumer buying is in non-traditional channels.


Technology-Driven Speed

On-demand access to purchase data updated daily — we can report within days, using % of HHs reporting.

Get more insights.

More Data Updates

Monitor changing consumer behaviors and sentiments on demand.

More Channels and More Products

Capture purchases of all product categories across all channels.

More Segmentation Flexibility

Configure custom shopper groups.

80 of the top 100 CPG brand manufacturers trust Numerator.​

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Numerator OmniPanel

To keep pace with fast-changing consumer behavior, Numerator’s OmniPanel goes beyond traditional measurement to deepen your consumer understanding.

Top solutions for Health & Beauty.

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Shopper Insights

Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.

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Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.


Measure your market share across all channels and with consumer context — at the speed of the consumer.



Learn how soap and bodywash brand, Dial, leveraged Promo Insights, a Numerator  solution that blends their Insights data with their Promotions Intel data to uncover the underlying context to observed shifts in purchase behavior when an item is featured on promotion.



Learn how Waterpik uncovered rich insights into the preferences of Costco shoppers through a Conjoint Analysis and follow-up Instant Survey, helping them optimize their product bundle to best meet consumer needs.


Reckitt Benckiser

Find out how the RB team uncovered an opportunity to move faster, be more nimble and improve category insights by applying their Upper Respiratory shopper segments to the Numerator OmniPanel.

Get the latest Health & Beauty insights.

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Beauty and the Pandemic

The Beauty channel has experienced a dramatic downturn during the COVID-19 crisis – are these changes only skin deep or are they long-lasting?

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The Lipstick Effect: Inflation's Influence On Beauty

Uncover the latest consumer trends, channel shifting behaviors, and DTC and retailer collaborations in the Makeup and Skincare categories.

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Influencer & Celebrity Impact on Shopping Behavior

Influencer & celebrity impact on shopping behavior report dives into why shoppers buy these brands and breaks down the benefits and risks of leveraging public figures into brand building and marketing.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.