Deep insights to engage modern shoppers.

Drive more traffic by identifying the right products, messaging, and purchase occasions with Numerator’s modern consumer panel and advertising intelligence data.


Shopper behavior is shifting rapidly –
to keep up, you need more comprehensive insights.

Shopper behavior is continuing to evolve amidst uncertainty. How can you capture more convenience trips and spend per trip? We know what products, messaging, and services appeal to your shoppers and your competitors’ shoppers across all channels, so you can craft the right strategies to win their loyalty.
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Keep Pace with Dynamic Shopper & Market Shifts

Apply the industry’s fastest insights to your business with daily data updates. Identify risks and opportunities across all retail channels, from LSR to eCommerce, in near-real time.

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Deeply Understand Key Shopper Segments
Engaged convenience shoppers tend to be Millennials or Gen X, lower income, male, and rural. Develop differentiated advertising and messaging to engage this segment and drive sales.
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Capture Your Fair Share of Growth
Identify how key shoppers behave at your store, competitive stores, and online to pinpoint leakage and discover areas for growth.

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Omnichannel Visibility

All retail channels, from Convenience to QSR to eCommerce.

Comprehensive Understanding

Deep insights via surveys that combine shopper behaviors with attitudes, opinions, and media consumption.

Insights On-demand

On-demand access to path & purchase data updated daily.

Numerator's OmniPanel by the numbers.

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Active Panelists
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Leading retailers rely on Numerator.

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Win your fair share of stomach.

Get a clear understanding of consumer preferences— from food choices and cooking habits to dining decisions— to maximize growth opportunities

Our latest Convenience Store insights.

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SNAP Insights Center
See how retailer selection and spending differs between SNAP and Non-SNAP households and look at longitudinal trends in SNAP usage.
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Regional Retail Insights
Get the most complete view into regional shopper trends with insight into demographics, purchase behavior, and promotional trends.
Mythbusters: Convenience

Learn how different shopper groups define convenience and which factors matter most.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.