NUMERATOR MEASUREMENT PANEL
Consumer data at a scale never previously conceived — until now.
The Numerator Measurement panel provides purchasing data from over a million consumers, enabling new use cases like omnichannel share measurement, demographic share measurement, opportunity sizing and more.
More data, more scale — faster than ever before.
1M+
PANELISTS UPLOADING RECEIPTS
31
CHANNELS ACROSS CPG & RESTAURANT
72
HOURS BETWEEN PURCHASE TO PUBLISH
See more trips, more channels, and more insights.
More Data Updates
Monitor changing consumer behaviors and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Consumer Context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.
Brands that trust Numerator Omnipanels
WHITE PAPER
Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
Stay in the know with the latest from Numerator.
Article
Is This the Krusty Krab? No, This is Wendy’s
Learn how Wendy's Krabby Patty Kollab, released with Nickelodeon to celebrate Spongebob's 25th anniversary, performed with fast food consumers.
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Article
The Building Blocks of LEGO’s Success
How did LEGO build the top-selling toy brand in America and what can other brands learn from their success in…
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Report
The Value Wars: Analyzing the Performance of Restaurants’ Meal Deals
Numerator’s Value Wars report analyzes the performance of four leading restaurants’ meal deals— McDonald’s $5 Meal Deal, Wendy’s Biggie Bag,…
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