NUMERATOR MEASUREMENT PANEL

Consumer data at a scale never previously conceived — until now.​

The Numerator Measurement panel provides purchasing data from over a million consumers, enabling new use cases like omnichannel share measurement, demographic share measurement, opportunity sizing and more.

More data, more scale — faster than ever before.

1M+

PANELISTS UPLOADING RECEIPTS

31

CHANNELS ACROSS CPG & RESTAURANT

72

HOURS BETWEEN PURCHASE TO PUBLISH

Measurement Panel comes to life in Numerator TruView.
Truview allows you to put a face on your omnichannel market share while exposing who and where your growth opportunities are — making them easier to act upon.
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See more trips, more channels, and more insights.

More Data Updates
Monitor changing consumer behaviors and sentiments on demand.

More Channels and More Products
Capture purchases of all product categories across all channels.

More Consumer Context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.

Brands that trust Numerator Omnipanels.

ALBERTSONS@2x
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RECKITT@2x-1
SIMPLY-GOOD-FOODS@2x
Hershey logo
WHITE PAPER

Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.

Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.

Stay in the know with the latest from Numerator.

Webinar
Numerator Spark Sessions: Igniting Emerging Brand Growth
Join us on October 22nd at 10 AM CT as OLIPOP’s Christina Mackin, Director of Shopper Insights, joins Melissa Whittley,…
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Article
The Emerging Brand Moment: From Hype to Habit
Learn what you missed at Numerator's Emerging Brand Summit, including the path brands need to take to build on the…
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Article
Asian Consumer Spending Outlook 2026
Explore Asian consumer spending trends, from rising purchasing power and shifting brand preferences to emerging brands, private label and AI…
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Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.