NUMERATOR MEASUREMENT PANEL

Consumer data at a scale never previously conceived — until now.​

The Numerator Measurement panel provides purchasing data from over a million consumers, enabling new use cases like omnichannel share measurement, demographic share measurement, opportunity sizing and more.

More data, more scale — faster than ever before.

1M+

PANELISTS UPLOADING RECEIPTS

31

CHANNELS ACROSS CPG & RESTAURANT

72

HOURS BETWEEN PURCHASE TO PUBLISH

Measurement Panel comes to life in Numerator TruView.
Truview allows you to put a face on your omnichannel market share while exposing who and where your growth opportunities are — making them easier to act upon.
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See more trips, more channels, and more insights.

More Data Updates
Monitor changing consumer behaviors and sentiments on demand.

More Channels and More Products
Capture purchases of all product categories across all channels.

More Consumer Context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.

Brands that trust Numerator Omnipanels

ALBERTSONS@2x
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RECKITT@2x-1
BURGER-KING@2x
SIMPLY-GOOD-FOODS@2x
WHITE PAPER

Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.

Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.

Stay in the know with the latest from Numerator.

Article
Super Bowl LVIII (Taylor’s Version)
Numerator ran a quick-pulse survey to understand consumers’ sentiment regarding the game, the commercials, their celebrations, and (of course) Taylor…
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Article
Leveraging Panel Data to Drive Market Share Growth
In this article, we highlight the top use cases that demonstrate how panel data can help brands identify key growth…
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Webinar
Spirited Trade Strategies: Trends in Alcoholic Beverage Promotions
As the alcoholic beverages space grows more and more crowded, brands are increasingly challenged to craft an effective promotional strategy…
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Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.