ABOUT US
Transforming how consumers
and markets are understood.
Numerator is the global leader in consumer understanding.
Data capturing the modern consumer.
Numerator provides visibility into consumer behavior and attitudes across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector.
Headquartered in Chicago, Numerator drives decisions at the world’s largest and fastest-growing companies in more than 50 countries.
6B+
CONSUMERS REPRESENTED GLOBALLY
5M+
PURCHASED ITEMS CAPTURED DAILY
6K+
EMPLOYEES WORLDWIDE
The global leader in consumer understanding.
Numerator acquired Worldpanel to form a global consumer data and technology company operating in more than 50 countries in 2025. Numerator and Worldpanel support clients independently, with teams in each market providing local expertise.
The world's largest and fastest growing brands
and retailers trust Numerator.
Work at Numerator.
Numerator helps companies understand their customers and identify solutions to pressing challenges. We provide more visibility into more consumers across more channels — unlocking more growth.
We combine data, technology, and consumer expertise to help organizations understand people and markets in new ways. Our teams have the opportunity to work and support the top brands and companies on the planet.
Keep exploring.
Understand the consumers shaping your business.
Access real-world consumer behavior, attitudes, and purchase decisions across 50+ global markets.
See who your buyers are, where they shop, what they purchase, and the forces influencing their choices.