NUMERATOR ECONOMIC RESEARCH
A deeper view into shifting economic conditions and the impact on consumer behavior.
Get the Latest Economic Research from Numerator
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The No Hunger Games: How GLP-1 Medication Adoption is Changing Consumer Behavior
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Monthly Economic Sentiment Survey - July 2025
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Retail Spending by Household Income - Jul 17 Update
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Retail Spending by Household Income - Jun 17 Update
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Retail Spending by Household Income - May 15 Update
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Tracking Consumer Sentiment vs How Consumers Are Doing Based on Verified Retail Purchases
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Retail Spending by Household Income - Apr 16 Update
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Retail Spending by Household Income - Mar 17 Update
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Retail Spending by Household Income - Feb 14 Update
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Fed Note: A Better Way of Understanding the US Consumer
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Retail Spending by Household Income - Jan 16 Update
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Retail Spending by Household Income - Dec 17 Update
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July 2024 US Consumer Webinar Summary
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Survey on Consumer Sentiment and Behaviors Pre- and Post-Election
Get a Consumer-Centric View of Inflation
The Numerator Consumer Goods Price Index delivers an early view of U.S. inflation grounded in real purchasing behavior, using verified data to track price changes and buying trends across key demographics, including income, generation, and region.
As seen in...

MARCH 2025
The Washington Post
Are food prices really rising? This tracker offers a clue.
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- The current state of the US consumer and US economy
- Generational consumer behavior and preferences
- Immigration trends and impacts on the consumer goods industry
- Emerging brands: why some brands take off and others don’t
- GLP-1 drug use and spending impact
- Potential impact of policy changes on consumer behavior
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