ENTERPRISE BRANDS – CONSUMER PACKAGED GOODS

Meet dynamic consumer needs as they change faster than ever.

You need comprehensive, real-time insights into shopper influencers, behaviors, and opinions to keep up and solve for tomorrow. What could you do with a more complete view of all your buyers?

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Omnichannel consumer insights in a changing world.

Discover what you don’t know with more trips, more channels and more CPG insights.

Every Type of Shopper

America’s largest, most representative consumer panel.

Omnichannel Visibility

All retail channels: from bodegas to big box to eCommerce.

Both Buy and Why

Purchase-triggered surveys link behaviors and attitudes.

Fast Insights

On-demand access to purchase data, updated daily.

We understand what others can't.

Omnichannel Panelists

Each panelist is tracked across all channels — which is the only way to understand switching.

eCommerce Coverage

Leading source of growth — 46% of all consumer buying is in non-traditional channels.

Technology-driven Speed

We can report within days, using % of households reporting.

CPG categories getting more.

More coverage. More insights. More growth.

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BevAlc & Beverage
Gain an omnichannel view of what consumers are drinking both on- and off-premise, including liquor, kombucha and craft beer.
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Food & Restaurants

Understand the omnichannel food marketplace and gain insight into private label, QSR, and non-traditional channels.

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Health & Beauty

Discover what consumers are putting on and in their bodies, where they’re buying, and how they’re influenced by media consumption and online disruption.

80 of the top 100 CPG brand manufacturers trust Numerator.

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Numerator OmniPanel

To keep pace with fast-changing consumer behavior, Numerator’s OmniPanel goes beyond traditional measurement to deepen your consumer understanding.

Our top solutions for CPG brands

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Shopper Insights

Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.

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Survey

Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.

TRENDS
TruVIew

Measure your market share across all channels and with consumer context — at the speed of the consumer.

CASE STUDY
Rise Brewing Company
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Rise Brewing Company
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Rise Brewing Company
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CASE STUDY

BODYARMOR

Learn how BODYARMOR demonstrated to a major club and dollar retailer that there existed an immediate opportunity to increase sales if they began carrying BODYARMOR products.

CASE STUDY

Clif Bar

See how the Clif Bar team influenced retail partners’ product assortment and built strategic relationships with key retailers.

CASE STUDY

Reckitt Benckiser

Learn how the RB team saw an opportunity to move faster, be more nimble and improve category insights by applying their Upper Respiratory shopper segments to the Numerator OmniPanel.

Stay in the know.

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INSIGHTS HUB
Generations Hub

Explore the distinctive shopping habits of Gen Z, Millennials, Gen X and Boomers. See how generational consumer trends shape today’s markets.

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REPORT
Influencer & Celebrity Impact on Shopping Behavior

Influencer & celebrity impact on shopping behavior report dives into why shoppers buy these brands and breaks down the benefits and risks of leveraging public figures into brand building and marketing.

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CASE STUDY
Top 50 CPG company partners with Numerator to quantify marketing ROI

Learn how this manufacturer matched their CRM data against Numerator’s panel in a privacy safe clean room to verify the success of their existing marketing strategies.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.