Omnichannel consumer insights in a changing world.
Discover what you don’t know with more trips, more channels and more CPG insights.
All retail channels: from bodegas to big box to eCommerce.
Both Buy and Why
Purchase-triggered surveys link behaviors and attitudes.
On-demand access to purchase data, updated daily.
We understand what others can't.
Each panelist is tracked across all channels — which is the only way to understand switching.
Leading source of growth — 46% of all consumer buying is in non-traditional channels.
We can report within days, using % of households reporting.
CPG categories getting more.
More coverage. More insights. More growth.
BevAlc & Beverage
Food & Restaurants
Understand the omnichannel food marketplace and gain insight into private label, QSR, and non-traditional channels.
Health & Beauty
Discover what consumers are putting on and in their bodies, where they’re buying, and how they’re influenced by media consumption and online disruption.
80 of the top 100 CPG brand manufacturers trust Numerator.
To keep pace with fast-changing consumer behavior, Numerator’s OmniPanel goes beyond traditional measurement to deepen your consumer understanding.
Our top solutions for CPG brands
Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.
Leverage comprehensive verified shopping behaviors to reach your consumer, no matter how scaled or targeted.
Measure your market share across all channels and with consumer context — at the speed of the consumer.
Learn how BODYARMOR demonstrated to a major club and dollar retailer that there existed an immediate opportunity to increase sales if they began carrying BODYARMOR products.
See how the Clif Bar team influenced retail partners’ product assortment and built strategic relationships with key retailers.
Learn how the RB team saw an opportunity to move faster, be more nimble and improve category insights by applying their Upper Respiratory shopper segments to the Numerator OmniPanel.
Stay in the know.
Impact of GLP-1 Drugs
Explore the impact of the rising use of GLP-1 medications like Ozempic and Wegovy on consumer behavior, and the implications for consumer packaged goods companies.
Deep dive into Consecutive Repeat Rate and Customer Lifetime Value, two unique and powerful measurements that provide valuable insight into loyalty and its influence on brand performance.
SNAP Insights Center
Learn more about SNAP recipients – who they are, how their shopping habits differ from Non-SNAP households, and how benefit reductions impact their spending.