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Tick Tock Goes the Clock: Insights on How a TikTok Ban Would Affect Americans

Understand the TikTok ban insights and its potential impact on Gen Z users, social media habits, and TikTok Shop.

Stirring the Pot: Cannabis and the CPG Market

Explore the impact of cannabis on consumer behavior. How does marijuana use affect food and beverage buying habits?

Building Promotional Stories that Drive Growth

Tracking promotion activity is essential for ensuring your trade dollars are deployed properly, but promotions data c...

[Executive Briefing] State of the US Consumer: Implications for Food & Beverage

Numerator’s latest economic forecast indicates the economy is stabilizing, with slower growth and cooling inflation.

Breakthrough Beauty

Beauty became fastest growing consumer sector of 2023 through strongconsumer demand, with more avenues for brands to ...

Top 50 CPG company partners with Numerator to quantify marketing ROI

Learn how this manufacturer matched their CRM data against Numerator’s panel in a privacy safe clean room to verify t...

What’s the Deal with PopTart Buyers? Consumer Purchasing & Consumption Habits

Unlock the secrets of pop tart consumers: Who loves them, how they're enjoyed, and why nostalgia plays a big role in ...

Spring Black Friday 2024: Event Performance

Numerator experts review Spring Black Friday event performance across key Tools and Home Improvement categories, incl...

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