NUMERATOR TOTAL COMMERCE PANEL​

Setting a new standard for consumer panels with a (data) wave of innovation.​

Understand a total commerce view of the consumer — whether it be click and collect, brick and mortar, online or third-party delivery providers — with a panel that is bigger, better and goes beyond omnichannel to omni everything.

The Total Commerce Panel sets
new industry standards.

150K

STATIC HOUSEHOLDS

30+

TRIPS PER MONTH ON AVERAGE

50+

BANNERS SHOPPED PER YEAR ON AVERAGE

4

YEARS OF COMPARABLE HISTORY

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The (Data) Wave of Innovation is here.

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See more trips, more channels, and more insights.

More Data Updates
Monitor changing consumer behaviors and sentiments on demand.

More Channels and More Products
Capture purchases of all product categories across all channels.

More Consumer Context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.

Total Commerce Panel comes to life in Numerator Insights.
Numerator Insights deepens consumer and shopper understanding by seeing how behavior changes over time across the total market and insights into who shoppers are in order to better reach them.
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Brands that trust Numerator Omnipanels

ALBERTSONS@2x
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RECKITT@2x-1
BURGER-KING@2x
SIMPLY-GOOD-FOODS@2x
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Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.

Creating a static panel that is representative of the population, maintains stringent panelist requirements and reflects unbiased, natural consumer behavior is foundational to delivering an accurate and complete view of consumer behavior.

As consumer behavior continues to evolve and becomes more complex than ever before, Numerator has increased the standard for static definition as well as how the resulting data is projected and scaled to reflect U.S. households.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.