A modern panel for insight into modern consumers.
The Numerator OmniPanel provides a single source of consumer insights to help you market to consumers — not demographics.
Shopping Trips Captured
Psychographic & Media Consumption Attributes
Panel Data Feeds
Numerator's first-party consumer data does the work of multiple data sources to unlock insights others miss.
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Path to Understanding: Understand your consumer's behaviors and quantify share of spend associated with specific consumers.
Download to see how Vital Farms used Numerator’s Segmentation to crack open the BFY consumer and cook up actionable, data-driven insights!
Consumer Panels 101: Incisive Insight into the Shopper Mindset. For a better understanding of what consumers are buying as well as how and why!