GROCERY + MASS RETAILERS
Remain your shopper’s store of choice.
Win shopper loyalty, build bigger baskets, and develop your growth strategy with more visibility into purchase behavior and the opinions and influencers that affect it.
Get the omnichannel visibility you need to know more and grow more.
As shopper behavior continues to shift, retailers need an integrated path & purchase view of shopper behavior to maintain shopper loyalty. We know which advertising, promotional, and pricing strategies drive sustainable growth, as well as the products, messaging, and services that appeal to your shoppers and your competitors’ shoppers across all the channels they shop.
Keep Pace with Dynamic Shopper & Market Shifts
Apply the industry’s fastest insights to your business with daily data updates. Determine which customer segments to target in near real-time.
Adjust Promotional Strategies to Meet Customer Needs
Stay ahead of market trends. Identify the promotional characteristics that drive sales and understand the longitudinal impact of your promotions on verified buyers.
Capture Your Fair Share of Growth
Identify how key shoppers behave at your store, competitive stores, and online to pinpoint leakage and discover areas for growth.
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Omnichannel Visibility
All retail channels, from Club to QSR to eCommerce.
Comprehensive Understanding
Deep insights via surveys that combine shopper behaviors with attitudes, opinions, and media consumption.
Insights On-demand
On-demand access to path & purchase data updated daily.
Numerator's OmniPanel by the numbers.
Static Panelists
0
k
Shopping Trips Collected
1
B
Survey Response Rate
50
%+
Leading retailers rely on Numerator.
Win your fair share of stomach.
Get a clear understanding of consumer preferences— from food choices and cooking habits to dining decisions— to maximize growth opportunities
Our latest Retail insights.
RESOURCE
SNAP Insights Center
See how retailer selection and spending differs between SNAP and Non-SNAP households and look at longitudinal trends in SNAP usage.
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DASHBOARD
Regional Retail Insights
Get the most complete view into regional shopper trends with insight into demographics, purchase behavior, and promotional trends.
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WEBINAR
Building Promotional Stories that Drive Growth
Watch as Numerator Customer Success Manager, Vicente Fernandez, demonstrates the storytelling power of promotions data.
WATCH ON DEMAND