Remain your shopper’s store of choice.

Win shopper loyalty, build bigger baskets, and develop your growth strategy with more visibility into purchase behavior and the opinions and influencers that affect it.


Get the omnichannel visibility you need to know more and grow more.

As shopper behavior continues to shift, retailers need an integrated path & purchase view of shopper behavior to maintain shopper loyalty. We know which advertising, promotional, and pricing strategies drive sustainable growth, as well as the products, messaging, and services that appeal to your shoppers and your competitors’ shoppers across all the channels they shop.
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Keep Pace with Dynamic Shopper & Market Shifts
Apply the industry’s fastest insights to your business with daily data updates. Determine which customer segments to target in near real-time.
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Adjust Promotional Strategies to Meet Customer Needs
Stay ahead of market trends. Identify the promotional characteristics that drive sales and understand the longitudinal impact of your promotions on verified buyers.
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Capture Your Fair Share of Growth
Identify how key shoppers behave at your store, competitive stores, and online to pinpoint leakage and discover areas for growth.

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Omnichannel Visibility

All retail channels, from Club to QSR to eCommerce.

Comprehensive Understanding

Deep insights via surveys that combine shopper behaviors with attitudes, opinions, and media consumption.

Insights On-demand

On-demand access to path & purchase data updated daily.

Numerator's OmniPanel by the numbers.

0 k
Restaurant Trips Captured Weekly
13 X
More Shopping Trips per Month
50 %+
Survey Response Rate

Leading retailers rely on Numerator.

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Win your fair share of stomach.

Get a clear understanding of consumer preferences— from food choices and cooking habits to dining decisions— to maximize growth opportunities

Our latest Retail insights.

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SNAP Insights Center
See how retailer selection and spending differs between SNAP and Non-SNAP households and look at longitudinal trends in SNAP usage.
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Regional Retail Insights
Get the most complete view into regional shopper trends with insight into demographics, purchase behavior, and promotional trends.
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Building Promotional Stories that Drive Growth

Watch as Numerator Customer Success Manager, Vicente Fernandez, demonstrates the storytelling power of promotions data.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.