See how consumers feel about the economy & COVID.

Numerator’s monthly Consumer Sentiment Study has ended. It provided ongoing insights to help brands better understand how consumers were faring in today’s increasingly dynamic marketplace. From inflation to the ongoing pandemic, consumers faced multiple disruptions to their everyday lives and routines between 2020 and 2023. 

Final Update: 12/20/23

Full recap report available now!

The Numerator Consumer Sentiment Survey was fielded to 1,000 US consumers each month between June 2022 & December 2023. The study has now ended, but December data is available below and a full multi-year recap report is available to download. 

numerator consumer sentiment survey cover slide

Concern regarding world events drops in December.

Concern regarding personal finances and health grew this month, while concern about world events dropped to pre-October levels. Overall concern regarding the economy and COVID both remained flat this month.

Rising prices remain the top economic concern.

High economic concern held steady at 58% in December, with rising prices on essentials remaining the top concern overall. Shoppers showed decreased concern about gas prices, a recession, and stock market stability. 

Consumers remain uncomfortable with discretionary spending in December.

Nearly three-fourths of consumers are uncomfortable splurging on premium items or taking money out of savings, in line with last month. A similar number expect to cut back on certain items—especially restaurants, travel and electronics—in the coming months to save money.

COVID concern holds steady in December.

17% of shoppers said they were highly concerned about COVID-19 in December, in line with November. Worries around reimposed or extended lockdown measures, mask mandates, travel restrictions, and becoming ill all dipped from previous months’ highs.

About the Survey

This tracker has ended. Numerator’s consumer sentiment survey was fielded to 1,000+ consumers on a monthly basis from March 2020 to December 2023. All consumers were active members of Numerator’s 150,000 person Total Commerce Panel. The study was updated a number of times, including in June 2022 to incorporate new timely questions about the economy and to sunset some COVID-19 era sentiment questions.

Subscribe for future content from Numerator.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.