Concern regarding world events drops in December.
Concern regarding personal finances and health grew this month, while concern about world events dropped to pre-October levels. Overall concern regarding the economy and COVID both remained flat this month.
Rising prices remain the top economic concern.
High economic concern held steady at 58% in December, with rising prices on essentials remaining the top concern overall. Shoppers showed decreased concern about gas prices, a recession, and stock market stability.
Consumers remain uncomfortable with discretionary spending in December.
Nearly three-fourths of consumers are uncomfortable splurging on premium items or taking money out of savings, in line with last month. A similar number expect to cut back on certain items—especially restaurants, travel and electronics—in the coming months to save money.
COVID concern holds steady in December.
17% of shoppers said they were highly concerned about COVID-19 in December, in line with November. Worries around reimposed or extended lockdown measures, mask mandates, travel restrictions, and becoming ill all dipped from previous months’ highs.