Get the most complete view of
your consumers.
Get more consumer insights across more channels to drive more growth.
Environment
Gain visibility into the influences impacting purchase behaviors of your consumers.
Sentiment
Understand consumers attitudes & opinions and how they affect their decision to buy.
Industries getting more
consumer insights.
From FMCG and home improvement manufacturers, to retailers, agencies and more, Numerator brings unprecedented visibility into consumer behavior and the influencers that drive it.
Numerator helps
the world’s largest
brands grow.
Over 1300 manufacturers, retailers and
agencies trust Numerator to know more
about their consumers.


Case Study
Red Bull leads the way with Numerator Test Panel
Learn how Red Bull leveraged Numerator’s Test Panel to turn a competitive threat into insights to inform strategy and thought leadership to deepen retail partner relationships.
A modern panel for insight into
modern consumers.
The Numerator OmniPanel provides a single source of consumer
insights to help you market to consumers — not demographics.

Representative
Numerator's user-friendly consumer app powers America's largest and most representative consumer panel, organically aligned to the US Census.
Omnichannel
Capture purchases of all product categories across all retail channels - from Bodegas to Big Box to Ecommerce.
On-Demand
Get fast consumer insights with on-demand access and purchase data updated daily.

Stay in the know
with the latest
from Numerator.
Path to Understanding Report
Understand your consumer's behaviors and quantify share of spend associated with specific consumers.