WHAT
CONSUMERS
SAY
Drive growth by
understanding consumer
beliefs, behaviors—and
the space between.
WHAT
CONSUMERS
DO
Rich consumer profiles, comprehensive coverage, and unmatched quality — all from verified buyers.
Gain unparalleled insight into today’s consumer and give your brand the edge to win in an evolving market.
We raised the bar for consumer panels. Now we're raising it for research.
Numerator data sets a new industry standard–no gaps, no guesswork. A decade after disrupting the panel industry with innovative technology and omnichannel data, we’re revolutionizing market research with verified buyers.
Unprecedented Data
Standards & Transparency
The highest quality, most engaged consumer purchase panel with multiple use cases.
Unmatched
Consumer Insights
Profiles and purchase data in easy-to-use platforms and feeds that integrate into your systems.
Unrivaled
Consumer Research
Deep behavioral data from highly engaged, verified consumers.
CONSUMERS
See it ALL with first-party,
single-source consumer data.
With a fragmented approach to consumer data, inconsistencies creep in, insights get diluted, and decisions rest on assumptions. But when every insight is sourced from the same panel, the connections are real, the understanding deep, and the confidence in every decision is unmatched.
- Unified First-Party Approach
- Unprecedented Data Standards & Transparency
- Unmatched Consumer Insights
- Unrivaled Consumer Research
A modern panel for insight into modern consumers.
The Numerator OmniPanel provides a single source of consumer insights
to help you market to consumers — not demographics.
to help you market to consumers — not demographics.
2B+
Shopping Trips Captured
44K+
Retailers Tracked
2,500+
Psychographic &
Media Consumption Attributes
Media Consumption Attributes
CASE STUDY
The world's largest and fastest growing brands
and retailers trust Numerator.
Stay in the know with the latest from Numerator.
White Paper
Risky Recall: Why Verified Buyer Data Is the New Research Imperative
Discover the disconnect between what consumers say and what they do. Numerator's latest study compares survey responses to actual purchase…
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Article
Summer Vacation 2025: Who’s Traveling and Who’s Not?
Explore how Gen Z and Millennials are driving growth in private label sales and what brands must do to meet…
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Report
Consumer Trends in Clean Living
Discover how “clean” preferences shape lifestyle and shopping choices—revealing key attitudes, behaviors, and the brands winning clean shoppers’ loyalty.
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See how Numerator can drive growth for your brand.
From market research to consumer insights, discover how we can deepen your consumer understanding and accelerate your growth.