A SINGLE DATA SOURCE. INFINITE INSIGHTS.
The data brands need to act decisively — directly from consumers.
Consumers are under unprecedented pressure. Brands are facing increasing uncertainty. Get unparalleled insights into shifting consumer behaviors to confidently act in today's dynamic market.
Unlock the deepest understanding of your consumers.
More trips across more channels.
Infinite insights to help you know more.
UNDERSTAND
Go deep on the purchase actions taken by consumers both in-store and online—and the promotions that influence them.
INTERACT
Engage with verified buyers to uncover how attitudes, opinions and experiences affect their decisions to buy.
MEASURE
Enrich the results of consumers’ actions to drive growth for your brand and business.
CONNECT
Securely connect our first-party consumer data with your data sets for even richer insights.
Over 1,300 manufacturers, retailers and agencies trust Numerator to know more about their consumers.
A modern panel for insight into modern consumers.
The Numerator OmniPanel provides a single source of consumer insights to help you market to consumers — not demographics.
Shopping Trips Captured
Retailers Tracked
Psychographic & Media Consumption Attributes
Industries getting more consumer insights.
From FMCG and home improvement manufacturers, to retailers, agencies and more, Numerator brings unprecedented visibility into consumer behavior and the influencers that drive it.
Panel Data Feeds
Numerator's first-party consumer data does the work of multiple data sources to unlock insights others miss.
Stay in the know with the latest from Numerator.
Report
Path to Understanding: Understand your consumer's behaviors and quantify share of spend associated with specific consumers.
CASE STUDY
Download to see how Vital Farms used Numerator’s Segmentation to crack open the BFY consumer and cook up actionable, data-driven insights!
BLOG
Consumer Panels 101: Incisive Insight into the Shopper Mindset. For a better understanding of what consumers are buying as well as how and why!