We help brands understand what people buy and why.

Numerator brings together the advertising, promotions, pricing and digital shelf data that influences why consumers buy — along with comprehensive data on purchasing behavior.

Consumers are changing the way they buy. We’re changing the way you think.

Consumer Insights that Drive Growth

Consumer Insights that Drive Growth
Omnichannel coverage provides shopper and brand insights on demand.

Scalable Marketing and Ad Intelligence

Scalable Marketing and Ad Intelligence
Fast and granular intel into advertising, promotions, pricing and the digital shelf.

Integrated Path & Purchase View

Integrated Path & Purchase View
The connection between purchase data and the influencers that drive behavior.

Over 2,200 manufacturers, retailers, and agencies are growing with Numerator

The Numerator OmniPanel provides a single source of consumer insights to help you market to consumers — not demographics.

A modern panel for insight into the modern consumer.

Most Representative
Omnichannel Coverage
On-Demand Insights

Find out how Numerator can help your brand grow.

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