A modern panel for insight into modern consumers.
The Numerator OmniPanel provides a single source of consumer insights to help you market to consumers — not demographics.
Shopping Trips Captured
Psychographic & Media Consumption Attributes
Panel Data Feeds
Numerator's first-party consumer data does the work of multiple data sources to unlock insights others miss.
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Path to Understanding: Understand your consumer's behaviors and quantify share of spend associated with specific consumers.
Download the case study to learn how Vital Farms uncovered $23.5MM incremental opportunity with consumers through segmentation
CPG Guide: How to Capture Your Fair Share of Click & Collect Sales