Over 1,300 manufacturers, retailers and agencies trust Numerator to know more about their consumers.





A modern panel for insight into modern consumers.
The Numerator OmniPanel provides a single source of consumer insights to help you market to consumers — not demographics.
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Shopping Trips Captured
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Retailers Tracked
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Psychographic & Media Consumption Attributes
Industries getting more consumer insights.
From FMCG and home improvement manufacturers, to retailers, agencies and more, Numerator brings unprecedented visibility into consumer behavior and the influencers that drive it.

Panel Data Feeds
Numerator's first-party consumer data does the work of multiple data sources to unlock insights others miss.
Stay in the know with the latest from Numerator.
Report
Path to Understanding: Understand your consumer's behaviors and quantify share of spend associated with specific consumers.
CASE STUDY
Download the case study to learn how Vital Farms uncovered $23.5MM incremental opportunity with consumers through segmentation