Over 1,300 manufacturers, retailers and agencies trust Numerator to know more about their consumers.





A modern panel for insight into modern consumers.
The Numerator OmniPanel provides a single source of consumer insights to help you market to consumers — not demographics.
Shopping Trips Captured
Retailers Tracked
Psychographic & Media Consumption Attributes
Industries getting more consumer insights.
From FMCG and home improvement manufacturers, to retailers, agencies and more, Numerator brings unprecedented visibility into consumer behavior and the advertising, promotions, and pricing that drive it.

Panel Data Feeds
Numerator's first-party consumer data does the work of multiple data sources to unlock insights others miss.
Stay in the know with the latest from Numerator.
Report
Path to Understanding: Understand your consumer's behaviors and quantify share of spend associated with specific consumers.
CASE STUDY
Learn how Red Bull leveraged Numerator’s Test Panel to turn a competitive threat into insights to inform strategy and thought leadership.