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Modern market intelligence for
more growth.

Know more about your consumers’ shifting behaviors as well as the ads, promotions and influencers on their decisions.

consumer insights company

Get the most complete view of
your consumers.

Get more consumer insights across more channels to drive more growth.


Gain visibility into the influences impacting purchase behaviors of your consumers.


Understand consumers attitudes & opinions and how they affect their decision to buy.


Widen the lens on the purchase actions taken by consumers both in store and online.


Dissect the results of consumers’ actions to drive growth for your brand and business.

The New Era of
Market Analytics:
Numerator TruView.

Measure your market share across all channels and with consumer context – at the speed of the consumer.

Industries getting more
consumer insights.

From FMCG and home improvement manufacturers, to retailers, agencies and more, Numerator brings unprecedented visibility into consumer behavior and the advertising, promotions, and pricing that drive it.

Numerator helps
the world’s largest
brands grow.

Over 1300 manufacturers, retailers and
agencies trust Numerator to know more
about their consumers.

consumer and shopper insights clients
red bull consumer insights case study

Case Study

Red Bull leads the way with Numerator Test Panel

Learn how Red Bull leveraged Numerator’s Test Panel to turn a competitive threat into insights to inform strategy and thought leadership to deepen retail partner relationships.

A modern panel for insight into
modern consumers.

The Numerator OmniPanel provides a single source of consumer
insights to help you market to consumers — not demographics.

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Numerator's user-friendly consumer app powers America's largest and most representative consumer panel, organically aligned to the US Census.



Capture purchases of all product categories across all retail channels - from Bodegas to Big Box to Ecommerce.



Get fast consumer insights with on-demand access and consumer purchase data updated daily.

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with the latest
from Numerator.

Path to Understanding Report

Understand your consumer's behaviors and quantify share of spend associated with specific consumers.

Find out how Numerator can help your brand grow more.

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