Win the hearts and homes of modern consumers.

Grow your brand with more insight into the shifting behaviors of modern housewares consumers and the influencers that drive them.


Know more about modern housewares shoppers.

The lifestyles of today’s consumers are constantly evolving with the world we live in, so to win modern housewares shoppers you need a deep understanding of their shifting needs and habits. Numerator helps leading housewares brands and retailers develop that understanding with unprecedented visibility into purchase behaviors, attitudes and influencers — all from a single source of data provided directly by consumers.

Track Shopper Behavior

Monitor purchase behaviors — both in-store and online — and analyze based on consumer demographics, psychographics, media consumption habits.

Engage with Consumers

Survey shoppers to quantify how their attitudes, opinions and experiences affect their purchase decisions.

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Measure Influencers

Track the online and offline promotions that can influence consumer decisions along the path to purchase.

Get more with Numerator.

Omnichannel Coverage

We merge data from panelists’ physical store receipts with their online e-receipts to capture purchases across all retail formats, providing a single source for omnichannel shopper insights.

Daily Data Updates

Shopper data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.

A modern panel for more insight into modern consumers.

As the largest, most diverse consumer purchase panel in America, the Numerator OmniPanel provides unmatched insight into modern consumers. We have more panelists, capture more trips, and track more retailers across more channels than legacy panels — bringing you infinite insights for more growth.


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Shopping trips captured

Top Numerator solutions for housewares.

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Shopper & People Insights

Find out what shoppers buy, where they shop, how much they spend, and more — then go a step further to understand their habits & preferences outside of purchase behavior.

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From custom projects to Instant Surveys, target verified buyers based on recent behaviors — and track over time — to learn more about why shoppers buy.

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Promotions Intel

Track trade promotions so you can quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.

Panel Data Feeds

Streamline your data ecosystem and conduct more in-depth analysis for your business with Numerator’s representative, comprehensive, and scalable first-party consumer data.

Stay in the know with our latest research for the Housewares industry.

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Consumer Sentiment Tracker

Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

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Webinar: Inflation Hits Home

How is inflation impacting the housewares industry and what does that mean for consumer spending in the face of a potential recession?

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Influencer & Celebrity Impact on Shopping Behavior

This report dives into why shoppers buy these brands and breaks down the benefits and risks of leveraging public figures into brand building and marketing.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.