Drive more growth with omnichannel insights.

Develop your growth strategy by identifying where and how your loyal customers are shopping across all channels.


To drive more growth, you need to know more about your shoppers.

To drive long-term growth amidst uncertainty, you need real-time insight into shopper behavior and the ads, promotions, and pricing that drive it. We know what products, messaging, and services appeal to your shoppers and your competitors’ shoppers across all the channels they shop, so you can grow.
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Capture Your Fair Share of Growth
Identify how shoppers behave at your store, competitive stores, and online to pinpoint leakage and discover areas for growth.
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Keep Pace with Dynamic Shopper & Market Shifts
Apply the industry’s fastest insights to your business with daily data updates. Determine which customer segments to target in near real-time.
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Adjust Strategies to Meet Customer Needs
Stay ahead of market trends. Identify the promotional characteristics that drive sales and understand the longitudinal impact of your promotions on verified buyers.

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Omnichannel Visibility

All retail channels, from Club to LSR to eCommerce.

Comprehensive Understanding

Deep insight into the behavior, attitudes, and opinions of your shoppers and competitive shoppers.

More Coverage

On-demand access to path & purchase data updated daily.

Omnichannel insights for more growth.

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Convenience Stores
Capture trips and build baskets by identifying the products and messaging that resonate.
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Drug Stores
Educate and support more health-conscious shoppers through deep understanding.
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Grocery & Mass Retailers
Remain your shopper’s store of choice through omnichannel insights and competitive intel.

Numerator's OmniPanel by the numbers.

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Active panelists
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More shopping trips per month
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Survey response rate

Leading retailers rely on Numerator.

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Innovate at the speed of your shopper.

“With Numerator, these insights are available real-time and on-demand in one easy-to-use platform. We’re thrilled to be partnering with them to use next-generation consumer insights to inform our strategy in today’s omnichannel market.” -VP of Merchandise Strategy & Analytics

Our latest Retail insights.

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SNAP Insights Center
See how retailer selection and spending differs between SNAP and Non-SNAP households and look at longitudinal trends in SNAP usage.
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Regional Retail Insights
Get the most complete view into regional shopper trends with insight into demographics, purchase behavior, and promotional trends.
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Cashing In on Retailer Cashback Programs: Walmart Cash, Dollar General Cash

Watch on-demand today to learn more about Walmart and Dollar General Cash as Numerator’s Sr. Director of Product Management, Judy Ritch, provides an overview of retailer cashback programs.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.