GLP-1 Hub
UNDERSTAND THE GLP-1 IMPACT ON CONSUMER BEHAVIOR
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Generations Hub
Get insight on Gen Z, Millennials, Gen X and Boomers shopping trends
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Numerator Visions
THE NEW CONSUMER TRENDS FOR 2024
SEE THE FUTURE
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Prime Big Deal Days

Numerator’s Prime Big Deal Days tracker provides rapid insights into Amazon’s annual fall sale, with real-time survey responses from verified shoppers.

Consumer Sentiment

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

SNAP Insights Center

Numerator’s SNAP Insights Center brings together our latest research on shopping trips where SNAP / WIC benefits are leveraged and the households using these programs.

SNAP Shopper Scorecard

Numerator’s SNAP Shopper Scorecard highlights how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where these households are shopping, regardless of whether or not they’re using their benefits.

State of SNAP

Numerator’s SNAP Trip Tracker looks at longitudinal trends in SNAP & WIC usage, and showcases how the frequency, composition and location of these SNAP shopping trips have changed over time.

SNAP Trip Tracker

Numerator’s SNAP Trip Tracker looks at longitudinal trends in SNAP & WIC usage, and showcases how the frequency, composition and location of these SNAP shopping trips have changed over time.

Regional Retail Dashboard

The Numerator Regional Retail Insights dashboard explores omnichannel purchase and promotional trends across the four US census regions.

2024 Holiday Trends

We've surveyed thousands of consumers to learn how they expect to celebrate and shop for the 2024 holidays. What is your consumer planning?

Promo Shift Dashboard

Track the latest promotional trends and see how overall promotional volume is shifting In Numerator's Promo Shift Dashboard.

Home Improvement Tracker

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.

Stay in the know with the latest from Numerator.

Report
2024 Q4 Holiday Preview
Numerator’s Q4 2024 Holiday Preview survey highlights celebration, shopping, and spending plans for Halloween, Thanksgiving, Christmas and New Year’s Eve.
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White Paper
From Claimed to Confirmed: Reshaping Research with Verified Buyers
The industry primarily relies on respondents self-reporting of their behavior to determine whether or not they bought a specific product,…
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Article
2024 Presidential Election’s Impact on Consumer Behavior
Learn how the 2024 presidential election may shape consumer behavior and spending. Explore key insights for brands and retailers.
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