Population Preview
Learn how the next five years could evolve your business.
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SNAP Insights Center
SNAP Recipients Insights Center: Consumer Behaviors & Trends
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Prime Big Deal Days
A Live Look at Amazon Prime Big Deal Days
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GLP-1 Hub

Discover the latest GLP-1 consumer insights and GLP-1 data offerings from Numerator in our centralized GLP-1 research hub.

2024 Holiday Trends

We've surveyed thousands of consumers to learn how they expect to celebrate and shop for the 2024 holidays. What is your consumer planning?

Numerator Visions: Consumer Trends for 2024

Numerator's annual report details the future of US consumer trends in 2024 and what industry leaders should prepare for.

Consumer Sentiment

From inflation to the ongoing pandemic, consumers are facing multiple disruptions to their everyday lives and routines. Keep a pulse on consumers are feeling about the economy, the pandemic & other market influences with Numerator's Consumer Sentiment Study.

Regional Retail Dashboard

The Numerator Regional Retail Insights dashboard explores omnichannel purchase and promotional trends across the four US census regions.

Consumer Electronics Tracker

Our Consumer Electronics Tracker provides quarterly insight into omnichannel consumer buying behavior and promotional activity in select electronics categories.

Home Improvement Tracker

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior and promotions in select home improvement categories.

Shopping Behavior Index

The Numerator Shopping Behavior Index tracks weekly buying behavior across a dozen key retail channels, providing the most complete view of omnichannel shopping.

Prime Big Deal Days

Numerator’s Amazon Prime Big Deal Days Tracker compiles a live look across Numerator data sources to bring immediate insights into Prime Big Deal Days activity.

State of SNAP

Numerator’s SNAP Trip Tracker looks at longitudinal trends in SNAP & WIC usage, and showcases how the frequency, composition and location of these SNAP shopping trips have changed over time.

Stay in the know with the latest from Numerator.

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Super Bowl LVIII (Taylor’s Version)
Numerator ran a quick-pulse survey to understand consumers’ sentiment regarding the game, the commercials, their celebrations, and (of course) Taylor…
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Article
Leveraging Panel Data to Drive Market Share Growth
In this article, we highlight the top use cases that demonstrate how panel data can help brands identify key growth…
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Webinar
Spirited Trade Strategies: Trends in Alcoholic Beverage Promotions
As the alcoholic beverages space grows more and more crowded, brands are increasingly challenged to craft an effective promotional strategy…
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