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UNDERSTAND THE GLP-1 IMPACT ON CONSUMER BEHAVIOR
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Get insight on Gen Z, Millennials, Gen X and Boomers shopping trends
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Cyber Weekend

Numerator’s Cyber Weekend dashboard provides rapid insights into the full Cyber Five period, based on survey intel from verified shoppers.

Promo Shift Dashboard

Track the latest promotional trends and see how overall promotional volume is shifting In Numerator's Promo Shift Dashboard.

Private Label Trends

Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.

Home Improvement Tracker

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.

Consumer Electronics Tracker

Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.

Consumer Sentiment

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

Making Sustainability Matter to Consumers

Learn how consumers and sustainability interact with each other. Discover top sustainability trends and the four consumer groups driving them.

Prime Big Deal Days

Numerator’s Prime Big Deal Days tracker provides rapid insights into Amazon’s annual fall sale, with real-time survey responses from verified shoppers.

SNAP Insights Center

Numerator’s SNAP Insights Center brings together our latest research on shopping trips where SNAP / WIC benefits are leveraged and the households using these programs.

SNAP Shopper Scorecard

Numerator’s SNAP Shopper Scorecard highlights how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where these households are shopping, regardless of whether or not they’re using their benefits.

Stay in the know with the latest from Numerator.

Article
Is This the Krusty Krab? No, This is Wendy’s
Learn how Wendy's Krabby Patty Kollab, released with Nickelodeon to celebrate Spongebob's 25th anniversary, performed with fast food consumers.
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Article
The Building Blocks of LEGO’s Success
How did LEGO build the top-selling toy brand in America and what can other brands learn from their success in…
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Report
The Value Wars: Analyzing the Performance of Restaurants’ Meal Deals
Numerator’s Value Wars report analyzes the performance of four leading restaurants’ meal deals— McDonald’s $5 Meal Deal, Wendy’s Biggie Bag,…
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