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AI Consumer Insights Hub
Explore how consumers are using AI today, what's slowing broader adoption, and how Numerator's AI Consumer Index reveals where AI-engaged shoppers are creating the greatest opportunities for brands and retailers.
Consumer Sentiment
The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.
Private Label Trends
Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.
Prime Day
Numerator’s Amazon Prime Day Tracker compiles a live look across Numerator data sources to bring immediate insights into Prime Day activity.
Home Improvement Tracker
Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.
Consumer Electronics Tracker
Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.
Numerator Visions: Consumer Trends for 2026
Numerator's annual report details the future of US consumer trends in 2026 and what industry leaders should prepare for.
Brands to Watch
Numerator’s annual Brands to Watch lists spotlight a variety of high-performing brands that experienced noteworthy growth in the past year.
Cyber Weekend
Numerator’s Cyber Weekend dashboard provides rapid insights into the full Cyber Five period, based on survey intel from verified shoppers.
2025 Holiday Trends
We've surveyed thousands of consumers to learn how they expect to celebrate and shop for the 2025 holidays. What is your consumer planning?
Stay in the know with the latest from Numerator.
Article
The End of SAVE: How Student Loan Payments Could Shift Spending
Explore how the end of the SAVE plan may affect student loan borrowers’ spending and how brands and retailers can…
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Webinar
The Private Label Spectrum: From Value to Premium, How Retailers and Brands Compete for Different Shoppers
Learn how verified purchase and shopper feedback reveal what's driving Private Label growth—and why portfolio-level measurement matters.
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Case Study
How Simmons Pet Food transformed insights into new innovation opportunities.
Discover how Simmons Pet Food partnered with Numerator to uncover new product innovation opportunities in the evolving dog food market.
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