GLP-1 Hub
UNDERSTAND THE GLP-1 IMPACT ON CONSUMER BEHAVIOR
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Generations Hub
Get insight on Gen Z, Millennials, Gen X and Boomers shopping trends
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Numerator Visions
THE NEW CONSUMER TRENDS FOR 2024
SEE THE FUTURE
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Consumer Sentiment

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

SNAP Insights Center

Numerator’s SNAP Insights Center brings together our latest research on shopping trips where SNAP / WIC benefits are leveraged and the households using these programs.

SNAP Shopper Scorecard

Numerator’s SNAP Shopper Scorecard highlights how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where these households are shopping, regardless of whether or not they’re using their benefits.

State of SNAP

Numerator’s SNAP Trip Tracker looks at longitudinal trends in SNAP & WIC usage, and showcases how the frequency, composition and location of these SNAP shopping trips have changed over time.

SNAP Trip Tracker

Numerator’s SNAP Trip Tracker looks at longitudinal trends in SNAP & WIC usage, and showcases how the frequency, composition and location of these SNAP shopping trips have changed over time.

Regional Retail Dashboard

The Numerator Regional Retail Insights dashboard explores omnichannel purchase and promotional trends across the four US census regions.

2024 Holiday Trends

We've surveyed thousands of consumers to learn how they expect to celebrate and shop for the 2024 holidays. What is your consumer planning?

Promo Shift Dashboard

Track the latest promotional trends and see how overall promotional volume is shifting In Numerator's Promo Shift Dashboard.

Home Improvement Tracker

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.

Consumer Electronics Tracker

Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.

Stay in the know with the latest from Numerator.

Article
The Up-and-Comers: Understanding Gen Alpha
Explore the influence of Gen Alpha on household purchase decisions and market trends. Learn how to engage this young, powerful…
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Report
2024 Prime Day Highlights
Our latest report highlights key takeaways from Prime Day 2024.
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Report
2024 Labor Day Preview
Our just-published Numerator Labor Day Preview highlights celebration, shopping and spending plans for the holiday.
Learn more

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