Watch as Numerator promo experts Katelyn Kizys and Jessica Moore unpack the latest promotional and shopper trends in the adult beverage category. This session dives deep into the performance of Beer, Wine, Spirits, and RTDs during the critical SOND (Sept–Dec) period—and what these trends signal for the year ahead.

What you’ll learn:

• Key changes in 2025 end-of-year BevAlc promotional activity vs. 2024
• Category-level performance shifts and leading brand examples
• Trends in promoted pricing
• The importance of choosing the right promotions for evolving consumer preferences

Watch on demand for actionable insights to sharpen your 2026 trade strategy and build stronger promo plans that win share.