NUMERATOR OMNIPANELS​

Consumer panel data at speed, scale and coverage never seen before.​

Make decisions with confidence and speed by leveraging a panel that is architected to evolve with the modern consumer and provides a single source for omni insights and understanding.

Access fast and actionable consumer
insights in a changing market.

Market dynamics are changing faster than ever before. There are more ways to shop with eCommerce, click-and-collect, and direct-to-consumer options. There are also more options to choose from with an explosion of private labels and direct-to-consumer brands — all while consumers are under unprecedented pressure. Navigate this variable market with Numerator’s OmniPanels that go beyond traditional measurement to gain a clearer view of your consumer.

1B+

SHOPPING TRIPS CAPTURED

44k+

RETAILERS TRACKED

1

SINGLE DATA SOURCE

What makes our data special?

Omnichannel Visibility​

All retail channels from bodegas to big box to eCommerce.

Holistic Understanding​

 Deep insights via purchase-triggered surveys that combine consumer behaviors and attitudes.

Fast Consumer Insights​

On-demand access to consumer insights and purchase data updated daily.

We start with the consumer, because channels don't create trends, people do.

Our consumer-facing app makes it easy and fun for shoppers to share buying and sentiment behavior, creating a single data source that enables richer consumer understanding.

RECEIPT HOG PHONE
Channels

Traditional
B&M
eCommerce
Club & Specialty
Gas & Convenience
Dollar Store
and more

Transaction Sources

Paper Receipts
Retailer Loyalty Data
Mobile App Purchases
Email

Consumer Profiles
Survey Data Demographics Psychographics Media Consumption
Various Types of Families

The Numerator OmniPanel

The Numerator OmniPanel is comprised of consumers using the Receipt Hog app. Different subsets of those consumers are then used to form panels that power our products.

Total Commerce Panel

150K households power Numerator Insights for longitudinal understanding. LEARN MORE

Survey Panel

500K monthly active households power Numerator Surveys to reach engaged verified buyers. LEARN MORE

Measurement Panel

1M+ active househoulds power Numerator Truview for a people-based approach to omnichannel market share. LEARN MORE

Test Panel

50K households power Numerator Surveys to reach engaged verified buyers without biasing current or potential static panelists. LEARN MORE

To evaluate a consumer panel, you need to understand how its data is collected.

See more trips, more channels, and more insights.

More Data Updates
Monitor changing consumer behaviors and sentiments on demand.

More Channels and More Products
Capture purchases of all product categories across all channels.

More Consumer Context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.

Brands that trust Numerator Omnipanels

ALBERTSONS@2x
Unilever Logo
RECKITT@2x-1
BURGER-KING@2x
SIMPLY-GOOD-FOODS@2x
dou-food-survey-header
WHITE PAPER

Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.

Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.