Access fast and actionable consumer
insights in a changing market.
Market dynamics are changing faster than ever before. There are more ways to shop with eCommerce, click-and-collect, and direct-to-consumer options. There are also more options to choose from with an explosion of private labels and direct-to-consumer brands — all while consumers are under unprecedented pressure. Navigate this variable market with Numerator’s OmniPanels that go beyond traditional measurement to gain a clearer view of your consumer.
SHOPPING TRIPS CAPTURED
SINGLE DATA SOURCE
What makes our data special?
All retail channels from bodegas to big box to eCommerce.
Deep insights via purchase-triggered surveys that combine consumer behaviors and attitudes.
Fast Consumer Insights
On-demand access to consumer insights and purchase data updated daily.
We start with the consumer, because channels don't create trends, people do.
Our consumer-facing app makes it easy and fun for shoppers to share buying and sentiment behavior, creating a single data source that enables richer consumer understanding.
Club & Specialty
Gas & Convenience
Retailer Loyalty Data
Mobile App Purchases
The Numerator OmniPanel is comprised of consumers using the Receipt Hog app. Different subsets of those consumers are then used to form panels that power our products.
Total Commerce Panel
See more trips, more channels, and more insights.
More Data Updates
Monitor changing consumer behaviors and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Consumer Context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.
Brands that trust Numerator Omnipanels
Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.