Engage health-focused shoppers with more modern insights.

Reach, support and win the loyalty of more health-conscious shoppers through deep shopper and market understanding.


Know more about health-focused shoppers to grow more.

Become the store of choice for health-conscious shoppers by identifying the products, messaging, and services that appeal to them. Segment shoppers by health concern, ailment, and treatment type to inform differentiated marketing and merchandising strategies.
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Capture Your Fair Share of Growth
Identify how shoppers behave at your store, competitive stores, and online to pinpoint leakage and discover areas for growth.
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React Quickly to Messaging & Pricing Shifts
Stay competitive across assortment, price, share of wallet, and fulfillment methods. Understand your share of ads per market.
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Deeply Understand Modern Shoppers
Analyze the concerns, opinions, and attitudes that motivate shoppers, as well as the products, categories, and promotions that motivate behavior.

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Omnichannel Visibility

All retail channels, from Club to Convenience to eCommerce.

Comprehensive Understanding

Deep insight into the behavior, attitudes, and opinions of your shoppers and competitive shoppers.

More Coverage

Intel on advertising and promotional trends across all media channels and types.

Numerator's OmniPanel by the numbers.

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Active Panelists
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More Shopping Trips per Month
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Survey Response Rate

Leading retailers rely on Numerator.


Innovate at the speed of your shopper.

From custom projects to Instant Surveys, and both quantitative and qualitative research, we have more consumer survey offerings than traditional survey providers, giving you more flexibility to reach verified buyers today and create integrated panel analysis tomorrow.

Our latest Drug Store insights.

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SNAP Insights Center
See how retailer selection and spending differs between SNAP and Non-SNAP households and look at longitudinal trends in SNAP usage.
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Regional Retail Insights
Get the most complete view into regional shopper trends with insight into demographics, purchase behavior, and promotional trends.
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Inflation’s Impact on Trade Promotions
Understand inflation-driven promotional trends and how you can reimagine your strategy to conquer a fluctuating market and capture cost-conscious consumers.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.