Innovative insights to help you grow more.

Unlock more growth with deeper insight into the shifting behaviors of modern electronics shoppers, and the attitudes, opinions and promotions that influence them.


Know more about modern electronics shoppers.

Like modern technology, modern consumers are constantly evolving. Numerator helps leading electronics brands evolve with them by providing unprecedented visibility into their shifting behaviors, attitudes and influencers — all from a single source of data gathered directly from consumers.

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Observe Shopper Behavior

Gain insight into consumer purchase behavior — both in-store and online — gathered from America’s largest, most representative consumer panel.

Interact with Consumers

Directly engage with known buyers to understand how their attitudes, opinions and experiences affect their purchase decisions.

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Measure Influencers

Track the omnichannel promotions that can influence consumer decisions along the path to purchase.

Get more with Numerator.

Omnichannel Coverage

We merge data from panelists’ physical store receipts with their online e-receipts to capture purchases across all retail formats, providing a single source for omnichannel shopper insights.

Daily Data Updates

Shopper data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.

A modern panel for more insight into modern consumers.

As the largest, most diverse consumer purchase panel in America, the Numerator OmniPanel provides unmatched insight into modern consumers. We have more panelists, capture more trips, and track more retailers across more channels than legacy panels — bringing you infinite insights for more growth.


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Shopping trips captured

Top solutions for electronics brands and retailers.

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From custom projects to Instant Surveys, target verified buyers based on recent behaviors— and track over time— to learn more about the why behind the buy.

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Promo Intel

Track omnichannel trade promotions so you can quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.

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Shopper Insights

Gain deeper insight into shifting consumer behavior with on-demand access to shopper demographic, psychographic and purchase behavior data, powered by the Numerator OmniPanel.

Panel Data Feeds

Streamline your data ecosystem and unlock insights others miss with first-party consumer data that does the work of multiple data sources.

Stay in the know with the latest research from Numerator.

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Consumer Electronics Tracker

Get a high-level view of emerging trends and category metrics for the electronics industry.

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2024 Q2 Holiday Preview

Numerator’s Q2 2024 Holiday Preview survey highlights consumers’ celebration, shopping and spending plans for five key holidays in the coming months: Cinco de Mayo, Mother’s Day, Memorial Day, Father’s Day and Independence Day.

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The Impact of Inflation on Consumer Electronics

Examine the influence of inflation on consumer electronics purchase behavior and holiday shopping expectations across five consumer financial segments.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.