NUMERATOR HOLIDAY INSIGHTS
Know more about 2023 holiday consumer trends & predictions.
To help brands, retailers and agencies inform their strategies for key holidays, Numerator is surveying thousands of consumers on a quarterly basis to understand how they expect to celebrate– and shop for– upcoming 2023 holidays. Explore high-level holiday intel from our annual survey below, or click into one of our quarterly reports for deeper holiday-specific insights throughout the year.
DOWNLOAD NUMERATOR’S 2023 HOLIDAY PREVIEW REPORTS
Annual Holiday Report
January 2023
Annual overview + deeper dives into Valentine’s Day, St. Patrick’s Day and Easter.
Q2 Holiday Report
April 2023
Deep dives into holidays between Cinco de Mayo and Independence Day.
Q3 Holiday Report
August 2023
Focused deep dive into consumer plans for Labor Day Weekend 2023.
Q4 Holiday Report
October 2023
Deep dives into holidays between Halloween and New Year’s Eve.
2023 HOLIDAY CELEBRATION INTENTIONS
Which holidays will consumers celebrate in 2023?
Thanksgiving, Christmas, Mother’s Day, and Independence Day will be the most widely celebrated holidays this year, with nine-in-ten US consumers planning to celebrate each. Easter, Father’s Day, New Year’s Eve and Memorial Day will also be popular, celebrated by at least three-in-four US consumers.
2023 HOLIDAY SHOPPING PREDICTIONS
What will consumers buy for 2023 holiday celebrations?
Nearly all consumers say they’ll buy various items for their holiday celebrations this year. Food and alcohol are the top two products shoppers plan to purchase across holidays, and gifts and candy are popular choices for select holidays, as well.
TOP CHANNELS FOR 2022 HOLIDAY SHOPPING
Grocery & Mass retailers are the top two locations consumers plan to shop for all major holidays, with food-focused holidays leaning grocery and gift-focused holidays leaning mass. Club retailers, bars & restaurants, and specialty retailers such as craft and costume stores round out the top five places consumers intend to purchase holiday goods.
2023 HOLIDAY SPENDING
How much will shoppers spend on their 2023 holiday celebrations?
Most holiday shoppers say they’ll spend over $50 on their celebrations. Thanksgiving and Christmas are the holidays with the highest expected spending, with 70% of shoppers planning to spend $100+ on Christmas.
ECONOMIC IMPACT ON 2023 HOLIDAY SHOPPING
How will inflation and a potential recession affect 2023 holiday shopping?
Over half of consumers expect inflation or a potential economic slowdown to impact their 2023 holiday celebrations and shopping. To save money, two-thirds of shoppers say they’ll buy holiday items on sale, and half will buy fewer items overall.
Looking for last year’s coverage?
Check out our 2022 Holiday Gifting Report for a look back on holidays past.