Stand out in a crowded media landscape.
Prove the Value of Your Platform
Understand the purchase behaviors and shopping preferences of your subscribers so you can showcase their value as shoppers.
Identify Prospective Advertisers
Uncover valuable, untapped advertising prospects to target and build credibility with them by knowing more about their consumers — or any shopper group.
Guide Creative & Marketing Decision
Understand subscriber attitudes, preferences & media consumption habits to identify creative, advertising and cross-promotional opportunities.
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Industry-leading eCommerce purchase capture, plus coverage of specialty retailers that other datasets lack, like Sephora, Home Depot, Walmart, Amazon, Aldi, CVS, Kroger, & McDonalds.
First-party Purchase Data
Our gamified and user-friendly consumer app leads to a larger, more representative and highly engaged panel that provides deeper consumer insights.
Holistic Consumer Understanding
Build rich consumer profiles with 350+ psychographic attributes and 150+ media consumption habits, for tighter targeting and more relevant messaging.
Numerator's OmniPanel by the numbers.
Leading media companies use Numerator data to power their advertising strategies.
Top solutions for Media companies
Get a deeper understanding of your subscribers—who they are, how they shop, their interests and media habits—with data from America’s largest, most representative purchase panel.
Connect directly with members of your audience who buy specific brands or key categories and sectors, to understand your influence on their preferences and purchase habits.
Measure the effectiveness of media campaigns with scalable, first-party, omnichannel consumer purchase data sourced directly from 1 Million+ US households.
Gauge campaign effectiveness.
Get the latest insights from Numerator
Sopping Behavior Index
Track weekly buying behavior across key retail channels and sectors and see channel-specific views and added cuts for consumer demographic segments including urbanicity, ethnicity, generation and income level.
Consumer Sentiment Study
See ongoing insights to help brands better understand how consumers are faring in today’s increasingly dynamic marketplace.
Gen Z Consumers
Learn more about the intragenerational nuances in shopping, spending and saving among adult members of this up-and-coming generation.