Win more with advertisers.

Compete more effectively for ad dollars with Numerator’s industry leading solutions for media companies.


Stand out in a crowded media landscape.

The media landscape is constantly evolving, and today advertisers have a dizzying array of media options available to them. To stand out from the crowd, you need to know more– more about advertisers, more about your audience, and more about consumers. Numerator can help. Our industry-leading consumer insights solutions will help you reach a deeper understanding of your audience and their spending with brands, categories and retailers, so you can win more ad dollars.
Hands with stars above
Prove the Value of Your Platform

Understand the purchase behaviors and shopping preferences of your subscribers so you can showcase their value as shoppers.

Person outline
Identify Prospective Advertisers

Uncover valuable, untapped advertising prospects to target and build credibility with them by knowing more about their consumers — or any shopper group.

Plus button
Guide Creative & Marketing Decision

Understand subscriber attitudes, preferences & media consumption habits to identify creative, advertising and cross-promotional opportunities.

Request A Demo

Omnichannel Visibility

Industry-leading eCommerce purchase capture, plus coverage of specialty retailers that other datasets lack, like Sephora, Home Depot, Walmart, Amazon, Aldi, CVS, Kroger, & McDonalds.

First-party Purchase Data

Our gamified and user-friendly consumer app leads to a larger, more representative and highly engaged panel that provides deeper consumer insights.

Holistic Consumer Understanding

Build rich consumer profiles with 350+ psychographic attributes and 150+ media consumption habits, for tighter targeting and more relevant messaging.

Numerator's OmniPanel by the numbers.

0 k
Active Panelists
0 +
Demographic, Psychographic & Media Consumption Attributes
0 %+
Survey Response Rate

Leading media companies use Numerator data to power their advertising strategies.

Pinterest logo

Top solutions for Media companies

person outline
Shopper Insights

Get a deeper understanding of your subscribers—who they are, how they shop, their interests and media habits—with data from America’s largest, most representative purchase panel.

speech bubbles

Connect directly with members of your audience who buy specific brands or key categories and sectors, to understand your influence on their preferences and purchase habits.

Database Icon
Data Feeds

Measure the effectiveness of media campaigns with scalable, first-party, omnichannel consumer purchase data sourced directly from 1 Million+ US households.

Gauge campaign effectiveness.

Numerator offers solutions that help prove the effectiveness of your advertisers’ campaign investments, including sales lift studies that analyze exposed vs non-exposed consumers, survey-based studies, and data feeds for use in measurement models.

Get the latest insights from Numerator

woman shopping in grocery store
Rectangle 53
Sopping Behavior Index

Track weekly buying behavior across key retail channels and sectors and see channel-specific views and added cuts for consumer demographic segments including urbanicity, ethnicity, generation and income level.

Concerned woman grocery shopping
Rectangle 53
Consumer Sentiment Study

See ongoing insights to help brands better understand how consumers are faring in today’s increasingly dynamic marketplace.

Young diverse people having fun at festival
Rectangle 53
Gen Z Consumers

Learn more about the intragenerational nuances in shopping, spending and saving among adult members of this up-and-coming generation.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.