Leverage omnichannel insights to tell your consumer’s story.

Emerging brands need to know the shopper influencers, behaviors, and opinions — in detail — in order to fully understand penetration and steal share. Discover what you don’t know with more households, trips, and channels.


Emerging CPG brands deserve enterprise insights.

With comprehensive insights on verified buyers and a consultative partner to guide you through those insights, what could you do with a more complete view?

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One-stop Omnichannel View

Capture purchases across all channels — from C-Store to Big Box to eCommerce. 

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Extension of Your Team

Work with your Numerator consultant to quickly answer business questions.

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Who is Your Brand's Shopper

Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.

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More Channels

See behavior across all retail channels: from Club to Dollar to Instacart.

More Insights

With 1 billion+ shopping trips captured, get more insights on your brand.

More Growth

Get more shelf space with key retailers.

Disruptive brands growing with Numerator.

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Numerator's OmniPanel by the numbers.

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Omnichannel insights for more growth.

BevAlc & Beverage

Gain an omnichannel view of what consumers are drinking both on- and off-premise, including liquor, kombucha and craft beer.

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Food & Restaurants

Understand the omnichannel food marketplace and gain insight into private label, QSR, and non-traditional channels.

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Health & Beauty

Discover what consumers are putting on and in their bodies, where they’re buying, and how they’re influenced by media consumption and online disruption.


Rise Brewing Company

Learn how RISE Brewing partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf.

Stay in the know.

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Influencer & Celebrity Impact on Shopping Behavior

Our latest report dives into why shoppers buy influencer brands and breaks down the benefits and risks of leveraging public figures into brand building and marketing.

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Numerator Visions: Consumer Trends that Will Define 2024

To prepare for a year of fewer growth opportunities, watch Numerator experts as they walk through key consumer trends observed over the past year and offer insight into how those trends may define the year ahead. 

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Generations Hub

Numerator’s Generations Hub provides generational insight on Gen Z, Millennials, Gen X and Boomers shopping trends, the size of each group, and how consumer behavior changes across them.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.