Know more about trends in Electronics consumer behavior.

The newly refreshed Numerator Consumer Electronics Tracker provides quarterly insight into omnichannel consumer buying behavior and promotional activity in select electronics categories. Powered by Numerator’s panel of over 225,000 shoppers, the tracker provides a high-level view of emerging trends and category metrics for the electronics industry.

Consumer Electronics Market Share

Leveraging Numerator TruView, Numerator’s market share measurement solution, our newly-added quarterly Consumer Electronics Market Share data offers insight into market share shifts across retailers overall and by key demographics including region, income and generation.

  • Best Buy captured the highest market share across retailers in June 2023 at 37%, a .7ppt increase from the previous month.
  • In June, Best Buy captured the largest market share in the Southern region (38.5%), while Amazon followed behind (25.3%).
  • Amazon saw a significant spike in share among Millennials in April (27.6%), before dropping to 23.8% in May as Best Buy maintains the highest share among this cohort (34.3%)
  • In June, Best Buy (39.2%) captured the most high-income shoppers— however, Amazon (24.7%) maintained in comparison while Target (5%) and Costco (4.4%) lost share

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