Consumer Electronics Market Share
Leveraging Numerator TruView, Numerator’s market share measurement solution, our newly-added quarterly Consumer Electronics Market Share data offers insight into market share shifts across retailers overall and by key demographics including region, income and generation.
- Best Buy captured the highest market share across retailers in June 2023 at 37%, a .7ppt increase from the previous month.
- In June, Best Buy captured the largest market share in the Southern region (38.5%), while Amazon followed behind (25.3%).
- Amazon saw a significant spike in share among Millennials in April (27.6%), before dropping to 23.8% in May as Best Buy maintains the highest share among this cohort (34.3%)
- In June, Best Buy (39.2%) captured the most high-income shoppers— however, Amazon (24.7%) maintained in comparison while Target (5%) and Costco (4.4%) lost share
Subscribe for Consumer Electronics Tracker Updates
Get notified whenever the next quarterly update is live.