Level up your consumer data and unlock infinite insights.

Up your consumer insights game with deeper insight into the shifting behaviors, attitudes and opinions of modern gamers, and the promotions that influence them.


Know more about modern gamers.

Numerator helps video game publishers, developers and manufacturers reach a deeper understanding of the modern gamer by providing unprecedented visibility into their shifting behaviors, attitudes and influencers — all from a single source of data gathered directly from consumers.

Observe Shopper Behavior

Gain insight into consumer purchase behavior — both in-store and online — gathered from America’s largest, most representative consumer panel.

Interact with Gamers

Directly engage with known buyers to understand how their attitudes, opinions and experiences affect their purchase decisions.

Track Omnichannel Promotions

Keep your promotions competitive, with an omnichannel view into retailer & competitor promotional tactics — like bundling offers.

Infinite insight for more growth.

Omnichannel Coverage

We merge data from panelists’ physical store receipts with their online e-receipts to capture purchases across all retail formats, providing a single source for omnichannel shopper insights.

Daily Data Updates

Shopper data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.

A modern panel for more insight into modern consumers.

Like modern technology, modern consumers are constantly evolving. Numerator helps leading electronics brands evolve with them by providing unprecedented visibility into their shifting behaviors, attitudes and influencers — all from a single source of data gathered directly from consumers. 


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Shopping trips captured

Top solutions for electronics brands and retailers.

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From custom projects to Instant Surveys, target verified buyers based on recent behaviors — and track over time — to learn more about the why behind the buy. 

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Shopper & People Insights

Gain deeper insight into shifting consumer behavior with on-demand access to shopper demographic, psychographic and purchase behavior data, powered by the Numerator OmniPanel.

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Promotions Intel

Get an omnichannel, real-time view of in-market circular and digital promotions, so you can quickly and effectively adjust your promotional strategy in a market that is changing by the hour.

Panel Data Feeds

Streamline your data ecosystem and unlock insights others miss with first-party consumer data that does the work of multiple data sources.

See our latest insights.

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Numerator’s OMNIFUTURE report provides brands and retailers with a consumer-centric view of the tech landscape.

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Toys & Games Amid Inflations

Learn about COVID-driven shifts in toy purchase behavior and get a look forward at consumer expectations in the face of inflation.

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2024 Holiday Intentions Preview

Highlights consumers’ celebration, shopping and spending plans for 14 key holidays through the end of the year. It also dives deeper into three upcoming holidays: Valentine’s Day, St. Patrick’s Day and Easter.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.