Take Numerator’s interactive survey methodology quiz to find the right research approach—from brand tracking to shopper behavior insights.

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

We've surveyed thousands of consumers to learn how they expect to celebrate and shop for the 2025 holidays. What is your consumer planning?

Numerator’s State of SNAP analysis breaks out SNAP & WIC trips by state to show how benefit usage has progressed regionally over the past six years. Understanding how SNAP & WIC usage varies across the country can help brands and retailers localize their offerings to reach consumers most in need.

Numerator’s SNAP Shopper Scorecard highlights how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where these households are shopping, regardless of whether or not they’re using their benefits.

Numerator’s SNAP Trip Tracker looks at longitudinal trends in SNAP & WIC usage, and showcases how the frequency, composition and location of these SNAP shopping trips have changed over time.

Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.

Numerator’s Prime Big Deal Days tracker provides rapid insights into Amazon’s annual fall sale, with real-time survey responses from verified shoppers.

Explore the distinctive shopping habits of Gen Z, Millennials, Gen X and Boomers. See how generational behavior shapes today's markets.

Explore the purchasing patterns of boomers and master the art of appealing to their consumer behavior for a bigger market impact.