All Past Dashboards
New Realities & Routines
Numerator’s New Realities & Routines study dissects the various market dynamics affecting today’s consumers, with a focus on inflationary financial realities and post-pandemic routines.
Last Updated: May 2022
Brand Strength Score
Numerator’s Brand Strength Score enables brands & retailers to assess the financial strength of their buyers by understanding their purchasing power.
Last Updated: April 2022
Candy Tracker
Get insight into consumer buying behavior in the candy category throughout the holiday season and insights into candy-related advertising & promotional activity.
Last Updated: February 2022
Amazon Cross-Shopping Behaviors
When consumers walk out of a brick-and-mortar location, how many turn to Amazon within a day to supplement their trip?
Last Updated: January 2022
Gifting Tracker
See purchasing & promotional trends for top gift categories including Beauty, Electronics, Gift Cards, Home Goods, Power & Hand Tools, and Toys throughout the holiday shopping season.
Last Updated: January 2022
Cyber Weekend
See an early read & directional look at where consumers shopped on Black Friday and Cyber Weekend.
Last Updated: December 2021
Vaccinated Shopper
Behavior Tracker
How did vaccinated shoppers behave across channels as they received their vaccinations and navigated through a dynamic 2021?
Last Updated: November 2021
Back to School
Get weekly insight into back-to-school (BTS) related advertising, promotions, and consumer buying behavior throughout the BTS shopping season.
Last Updated: October 2021
CPG Normalization Index
Numerator’s CPG Normalization Index provides omnichannel visibility into consumer behavioral shifts and resets as the pandemic draws on.
Last Updated: July 2021
Prime Day
Get real-time insights into what & why Prime Day shoppers buy.
Last Updated: June 2021
Vaccinated Shopper Score
Which brands, retailers, and restaurants most successfully engage shoppers who are vaccinated against COVID-19?
Last Updated: June 2021
COVID Buyer Habit Index
With the end of the pandemic now in sight, one major question remains: which of these new behaviors are likely to stick in our post-COVID routines?
Last Updated: April 2021
Health Trends Tracker
See sales trends and consumer sentiment in select health categories.
Last Updated: April 2021
Grocery Vulnerability Index
How will various grocery categories be affected as consumers return to restaurants and QSRs?
Last Updated: February 2021