Numerator Visions 2025
Consumer trends for 2025
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Prime Day

Numerator’s Amazon Prime Day Tracker compiles a live look across Numerator data sources to bring immediate insights into Prime Day activity.

Consumer Sentiment

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

Private Label Trends

Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.

Home Improvement Tracker

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.

Consumer Electronics Tracker

Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.

Numerator Visions: Consumer Trends for 2026

Numerator's annual report details the future of US consumer trends in 2026 and what industry leaders should prepare for.

Brands to Watch

Numerator’s annual Brands to Watch lists spotlight a variety of high-performing brands that experienced noteworthy growth in the past year.

Cyber Weekend

Numerator’s Cyber Weekend dashboard provides rapid insights into the full Cyber Five period, based on survey intel from verified shoppers.

Which Verified Voices Survey Fits Your Goal?

Take Numerator’s interactive survey methodology quiz to find the right research approach—from brand tracking to shopper behavior insights.

2025 Holiday Trends

We've surveyed thousands of consumers to learn how they expect to celebrate and shop for the 2025 holidays. What is your consumer planning?

Stay in the know with the latest from Numerator.

Webinar
The Evolution of the GLP-1 Consumer: Structural Shifts & Future Implications
Join our webinar to explore the latest data on GLP-1 adoption, persistence, and behavioral shifts, revealing how these medications are…
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Case Study
Gutzy partners with Numerator to uncover the motivations that drive their most loyal shoppers and unlock new opportunities for growth
Discover how Gutzy partnered with Numerator to better understand the motivations behind its most loyal shoppers and unlock new opportunities…
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Article
Consumers React to Rising Gas Prices
Learn how consumers are navigating higher gas prices, including cost-saving methods, spending shifts, and behavioral changes.
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