GLP-1 Hub
UNDERSTAND THE GLP-1 IMPACT ON CONSUMER BEHAVIOR
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Generations Hub
Get insight on Gen Z, Millennials, Gen X and Boomers shopping trends
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Numerator Visions
THE NEW CONSUMER TRENDS FOR 2024
SEE THE FUTURE
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Consumer Sentiment

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

Generations Hub

Explore the distinctive shopping habits of Gen Z, Millennials, Gen X and Boomers. See how generational consumer trends shape today's markets.

Gen Z Consumer Insights & Shopping Behavior

Dive into the digital-first world of Gen Z consumers—understand their values, spending, shopping habits, and how to resonate with the newest market movers.

Millennial Consumer Insights & Shopping Behavior

Discover what makes Millennials tick when it comes to shopping—our guide offers an in-depth look at their unique buying behavior and consumer preferences.

Gen X Consumer Insights & Shopping Behavior

Dive into Gen X shopping habits and uncover key insights to capture their unique purchasing trends - from favorite products to retailer preferences!

Boomer Consumer Insights & Shopping Behavior

Explore the purchasing patterns of boomers and master the art of appealing to their consumer behavior for a bigger market impact.

GLP-1 Hub

Discover the latest GLP-1 consumer insights and GLP-1 data offerings from Numerator in our centralized GLP-1 research hub.

2024 Holiday Trends

We've surveyed thousands of consumers to learn how they expect to celebrate and shop for the 2024 holidays. What is your consumer planning?

Numerator Visions: Consumer Trends for 2024

Numerator's annual report details the future of US consumer trends in 2024 and what industry leaders should prepare for.

Regional Retail Dashboard

The Numerator Regional Retail Insights dashboard explores omnichannel purchase and promotional trends across the four US census regions.

Stay in the know with the latest from Numerator.

Webinar
Raisin’ the Bar on Research with WK Kellogg:
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The Taylor Swift Effect: Examining Swiftie Spending Habits
Taylor Swift's omnipresence is more than just music—it's an economic force. Learn about Swiftie spending habits and their impact on…
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Webinar
Cashing In on Retailer Cashback Programs: Walmart Cash, Dollar General Cash
Despite cooling inflation, consumers have shown they are still willing to abandon loyalty in favor of a good deal. Top…
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