Numerator Visions 2025
Consumer trends for 2025
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GLP-1 Hub
UNDERSTAND THE GLP-1 IMPACT ON CONSUMER BEHAVIOR
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Generations Hub

Explore the distinctive shopping habits of Gen Z, Millennials, Gen X and Boomers. See how generational behavior shapes today's markets.

Boomer Consumer Insights & Shopping Behavior

Explore the purchasing patterns of boomers and master the art of appealing to their consumer behavior for a bigger market impact.

Millennial Consumer Insights & Shopping Behavior

Discover what makes Millennials tick when it comes to shopping—our guide offers an in-depth look at their unique buying behavior and consumer preferences.

Gen Z Consumer Insights & Shopping Behavior

Dive into the digital-first world of Gen Z consumers—understand their values, spending, shopping habits, and how to resonate with the newest market movers.

Gen X Consumer Insights & Shopping Behavior

Dive into Gen X consumer behavior and uncover key insights to capture their unique purchasing trends - from favorite products to retailer preferences!

Consumer Sentiment

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

Home Improvement Tracker

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.

Consumer Electronics Tracker

Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.

Private Label Trends

Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.

Tariff Sentiment Tracker

Numerator’s Tariff Sentiment tracker provides a bi-weekly pulse check on consumers’ tariff perspectives.

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