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30 Results
08.26.25
Generations Hub
Explore the distinctive shopping habits of Gen Z, Millennials, Gen X and Boomers. See how generational behavior shapes today's markets.
08.26.25
Boomer Consumer Insights & Shopping Behavior
Explore the purchasing patterns of boomers and master the art of appealing to their consumer behavior for a bigger market impact.
08.26.25
Millennial Consumer Insights & Shopping Behavior
Discover what makes Millennials tick when it comes to shopping—our guide offers an in-depth look at their unique buying behavior and consumer preferences.
08.26.25
Gen Z Consumer Insights & Shopping Behavior
Dive into the digital-first world of Gen Z consumers—understand their values, spending, shopping habits, and how to resonate with the newest market movers.
08.26.25
Gen X Consumer Insights & Shopping Behavior
Dive into Gen X consumer behavior and uncover key insights to capture their unique purchasing trends - from favorite products to retailer preferences!
08.01.25
Consumer Sentiment
The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.
08.01.25
Home Improvement Tracker
Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.
08.01.25
Consumer Electronics Tracker
Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.
08.01.25
Private Label Trends
Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.
07.14.25
Tariff Sentiment Tracker
Numerator’s Tariff Sentiment tracker provides a bi-weekly pulse check on consumers’ tariff perspectives.
Stay in the know with the latest from Numerator.
Article
Gen Alpha Shopping Trends to Expect in 2025 and 2026
Learn about Gen Alpha’s evolving shopping behavior and you can connect with this influential generation. Strategies for engaging Gen Alpha…
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Article
General Merchandise Summit: Clarity in a Complex Market 2025 Recap
Learn how general merchandise brands and industry leaders are utilizing deep behavioral data from highly engaged consumers to gain unparalleled…
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Article
Survey Development 101: How to Improve Responses and Recall with Verified Buyer Data
Nearly 70% of consumers misreport purchases— Numerator's verified buyer data closes the recall gap for accurate, reliable insights.
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