Numerator Visions 2025
Consumer trends for 2025
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Private Label Trends

Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.

Consumer Sentiment

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

Prime Day

Numerator’s Amazon Prime Day Tracker compiles a live look across Numerator data sources to bring immediate insights into Prime Day activity.

Home Improvement Tracker

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.

Consumer Electronics Tracker

Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.

Numerator Visions: Consumer Trends for 2026

Numerator's annual report details the future of US consumer trends in 2026 and what industry leaders should prepare for.

Brands to Watch

Numerator’s annual Brands to Watch lists spotlight a variety of high-performing brands that experienced noteworthy growth in the past year.

Cyber Weekend

Numerator’s Cyber Weekend dashboard provides rapid insights into the full Cyber Five period, based on survey intel from verified shoppers.

Which Verified Voices Survey Fits Your Goal?

Take Numerator’s interactive survey methodology quiz to find the right research approach—from brand tracking to shopper behavior insights.

2025 Holiday Trends

We've surveyed thousands of consumers to learn how they expect to celebrate and shop for the 2025 holidays. What is your consumer planning?

Stay in the know with the latest from Numerator.

Webinar
ENCORE: The Evolution of the GLP-1 Consumer
Join our session to explore the latest data on GLP-1 adoption, persistence, and behavioral shifts, revealing how these medications are…
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Case Study
How Simmons Pet Food transformed insights into new innovation opportunities.
Discover how Simmons Pet Food partnered with Numerator to uncover new product innovation opportunities in the evolving dog food market.
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Article
Save, Switch, Repeat: What Retailers Need to Know About Loyalty in 2026
Learn how to measure loyalty more effectively as consumer spending becomes increasingly fragmented across retailers.
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