The Numerator Health Trends Tracker monitors sales trends and consumer sentiment in select health categories including: fresh & frozen produce, vitamins & supplements, activity trackers, and more. Stay up-to-date with biweekly updates and fresh looks at 2021 consumer health trends.
Tracking Consumer Trends in Health & Wellness
- Sales trends across key health & wellness categories like fresh & frozen produce, fresh poultry, alternative meats, vitamins & supplements, and activity trackers.
- Purchase drivers for select health & wellness categories
- Impact of new year's resolutions and COVID-19 behavioral changes on health category purchases
- Consumer sentiment on health in 2021