PRIME DAY
LIVE TRACKER 2026 – COMING SOON
Numerator’s Amazon Prime Day Tracker compiles a live look across Numerator data sources to bring immediate insights into what’s happening on Prime Day. Our 2026 tracker will run from June 23 through June 26. All insights shared in our live tracker represent an early read and are subject to change.
2026 Prime Day Highlights Coming Soon
Our first update will publish at 4PM ET on 6/23/26. The insights shared will be based on purchase data and a Verified Voices survey of Prime Day shoppers.
How much are shoppers spending on Prime Day 2026?
Explore key spending metrics from Prime Day 2026, including average order value, household spend, and how shoppers are spreading purchases across multiple orders.
What are people buying during Prime Day 2026?
Discover the products, categories, and price points driving Prime Day purchases, along with insights into shopping behaviors, deal-seeking trends, and what motivates shoppers to buy.
Who’s shopping on Prime Day 2026?
Get a closer look at the consumers participating in Prime Day, including demographic profiles, shopping habits, awareness of the event, and how engagement compares with previous years.
What do Prime Day shoppers think of the deals?
Learn how shoppers perceive Prime Day offers, where they’re comparing prices, and how Amazon’s event stacks up against competing retail promotions.
Check out past Prime Day coverage from Numerator.
2025 Prime Day Recap Report
Our Prime Day Recap report leverages observed purchase behaviors from our Total Commerce Panel and Verified Voices survey insights from over 5,000 verified Prime Day shoppers. Learn more about who shopped, which categories grew the most, what shoppers thought of the deals offered, and how the sale compared to prior years.
