EMERGING BRANDS LEARNING HUB
Discover how the right consumer insights can fuel growth
The Emerging Brands Learning Hub offers a curated collection of introductory resources to help you understand omnichannel consumer data and how to use it to guide better decision making and ignite sustainable growth.
See the Latest Educational Resources from Numerator
A Consumer Panel Playbook for Emerging Brands
Uncover how leading emerging brands are growing with first-party consumer data.
Step-by-Step CPG Category Placement Strategy
Navigate category placement by learning how to align merchandising strategies with consumer needs.
Boost CPG Sales Velocity
Increase sales velocity and strengthen retailer relationships with actionable steps based on consumer trends.
Brand Loyalty 101
Investigate what brand loyalty means, why it’s important, and how it can be uniquely measured with Numerator.
Pricing 101
Inform strategic pricing decisions, optimize profitability, and enhance consumer perception through navigating pricing research.
Mastering Trade Promotions in 2025
Explore data-driven strategies for adapting your promotional strategy to shifting consumer behaviors so you can maximize trade ROI.
Leveraging Consumer Insights Data to Ignite Melinda’s Growth at Sprouts
Learn how to build a compelling retailer sell-in story using first-party panel data in this case study based on Melinda’s Hot Sauce.
Increase Shelf Space: Winning Product Line Review Strategies
Execute successful product line reviews with data-driven strategies to align with retailer expectations and secure better placement.
Customer Lifetime Value 101
Gain insight into customer lifetime value, one of the most important metrics an emerging brand can calculate and optimize.
Market Segmentation
Identify key consumer groups, refine targeting strategies, and drive more effective positioning through market segmentation.
How to Measure ROI and ROAS for Media, Retail and CRM Marketing
Optimize spend, improve performance, and drive sustainable growth.
Trade Promotions 101
Learn how to design, execute, and measure promotional strategies that drive sales and retailer growth.
Unlock the power of verified buyer surveys for confident decision-making
Learn how you can get the answers you need to drive growth directly from real consumers, through highly-targeted surveys based on verified purchase behaviors and rich consumer profiles. Explore our full suite of panel-backed research tools—designed to meet your unique needs, wherever you are on the brand journey—below:
In-Platform Research
On-demand research for high quality, confident answers — fast.
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Full-Service Research
Partner with research experts to answer your most complex questions.
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Segmentation Research
Bring shopper groups to life with ongoing, in-platform tracking.
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Qualitative Research
Put a face on verified buyers at twice the speed of the industry.
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Spark Sessions:
Igniting Emerging Brand Growth
Numerator Spark Sessions is a quarterly webinar series featuring 30-minute conversations with leaders from the fastest-growing brands in the US. Our sessions are designed to bring emerging brands leaders inspiration for igniting growth through lessons and insights from peers who are driving exponential growth for their businesses through consumer-focused insights.
Upcoming: Brand Lessons from Nutrabolt | June 25th @ 10am CT
In this session, TJ Moore, Vice President of Category Insights at Nutrabolt, and Nick Keswani, Numerator’s Vice President, Head of Mid-Market & Emerging Brands will share how Nutrabolt’s investment in Bloom unlocked new shopper segments, fueled category innovation, and drove retail growth in the Energy Drink and Prebiotic Soda categories.
Past Spark Sessions
Disruptive brands growing with Numerator.
CASE STUDY
Poppi
Learn how Poppi partnered with Numerator to craft media strategies targeting under-reached demographics to boost household penetration.
CASE STUDY
Nurri
Learn how Nurri launched a new line of ready-to-drink performance shakes nationwide at Costco to meet the growing demand of health-conscious shoppers.
CASE STUDY
Every Man Jack
Learn how Every Man Jack successfully launched new categories, new innovation, and assortment at key retailers.
CASE STUDY
Saffron Road
Learn how Saffron Road identified growth opportunities among Millennials and Gen Z and secured partnerships with leading national retailers.
Request an
Educational Overview.
Our expert team will take you through consumer panel use-cases and answer any questions. Schedule your conversation today to navigate brand growth.