- Case Study
Soda innovator poppi partners with Numerator to craft media strategies targeting under-reached demographics to boost household penetration
Soda innovator poppi partners with Numerator to craft media strategies targeting under-reached demographics to boost household penetration
Get the full case study.
You’ve seen a preview of our insights. Fill out this form to download the complete case study.
Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.
Stay in the know with the latest from Numerator.
Article
AI Consumer Trends 2026: Why Generational AI Adoption Isn’t What You Think
Learn about 2026 AI consumer trends and generational adoption patterns—how Gen Z, Millennials, Gen X, and Boomers are using AI…
Learn More
Article
Consumers React to Rising Gas Prices
Learn how consumers are navigating higher gas prices, including cost-saving methods, spending shifts, and behavioral changes.
Learn More
Report
Bundle Up: How Restaurant Guests Find Value in Family Meals & Bundles
Numerator's report explores how consumers define value when purchasing family meals or bundles at restaurants.
Learn More
White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
