Ongoing surveys of verified past Amazon shoppers fielded following Amazon’s official Prime Day 2021 announcement.
- 54% of Amazon shoppers know when Prime Day 2021 is happening, up from 43% last week immediately following official the announcement of Prime Day. The majority (49%) found out through Amazon.com or the Amazon mobile app, while 36% found out from social media, and 23% from an email or text announcement.
- 64% of shoppers who know about Prime Day 2021 plan to shop, and 69% will at least browse the deals.
- Consumers say they are most likely to purchase items for themselves or their household (53%), items included in Prime Day deals (46%), or the same items they typically purchase on Amazon (29%).
Survey wave 1 fielded 6/2 (n=673), wave 2 fielded 6/9 (n=384)