PRIME DAY 2021

Get real-time insights into what & why Prime Day shoppers buy.

Pre-Prime Day
Quick Pulse surveys of verified Amazon buyers gauging awareness and intention to shop on Prime Day 2021

Day-of Live Coverage
Real-time insights into what consumers are buying (and why) including: order details, top items, shopper insights, and surveys of verified buyers

Post-Event Recap
Detailed wrap up of what consumers bought, who won (and lost), and more

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Be the first to know about all things
Prime Day.

Who is shopping Prime Day, and why?

Where else did shoppers consider making their purchase?

How much are shoppers spending?

What is the average price per item?

Subscribe for real-time updates.

2020 Subscription Form

Pre-Prime Day Survey

Ongoing surveys of verified past Amazon shoppers fielded following Amazon’s official Prime Day 2021 announcement.

  • 54% of Amazon shoppers know when Prime Day 2021 is happening, up from 43% last week immediately following official the announcement of Prime Day. The majority (49%) found out through Amazon.com or the Amazon mobile app, while 36% found out from social media, and 23% from an email or text announcement.
  • 64% of shoppers who know about Prime Day 2021 plan to shop, and 69% will at least browse the deals.
  • Consumers say they are most likely to purchase items for themselves or their household (53%), items included in Prime Day deals (46%), or the same items they typically purchase on Amazon (29%).

Survey wave 1 fielded 6/2 (n=673), wave 2 fielded 6/9 (n=384)

Live Day-of Tracker

COMING SOON: June 21, 22 & 23

Numerator’s Amazon Prime Day Tracker compiles a live look across Numerator data sources to bring immediate insights into Prime Day activity, including:

  • Order insights like Prime Day order sizes, orders per household, and household spend
  • Item level insights including Amazon Prime Day top items and average price per item
  • Shopper insights on Prime Day shoppers like gender, age, income, and urbanicity
  • Survey insights from verified Prime Day buyers
Father Son Open Amazon Box

June 21

  • 12 PM first look at order, item & shopper insights
  • 4 PM updated order, item & shopper insights + first look at survey insight

June 22

  • 9 AM day one recap with updated order, item, shopper & survey insights
  • 12 PM updated order, item, shopper & survey insights
  • 4 PM updated order, item, shopper & survey insights

June 23

  • 9 AM final update of order, item, shopper & survey insights

*All times in ET

Be the first to know about all things Prime Day.

Request Demo Form

2020 Subscription Form