Get real-time insights into Prime Day 2022.

In an early read of the full 48 hour Prime Day 2022 event, the average order size was $52.26, up from $44.75 in the same reporting period on Prime Day 2021. Nearly two-thirds (62%) of households shopping Prime Day placed 2+ separate orders, bringing the average household spend to roughly $144.56.

The top five items sold this Prime Day were Fire TV Sticks, Echo Dot 4th Gens, Blink Cameras & Doorbells, Amazon Gift Card Reloads and Ring Video Doorbells; Frito-Lay Variety Packs came in #6 after maintaining a place in the top five throughout the majority of the event. Most Prime Day items (58%) sold for under $20, while 5% sold for over $100. The top categories consumers said they purchased were Household Essentials (29%), Health & Beauty (28%), and Consumer Electronics (27%).

Among consumers who bought Smart Home Devices, 68% said their purchase was Amazon-branded, 41% of Consumer Electronics buyers and 37% of Household Essentials buyers said the same. 44% of Prime Day shoppers only considered Amazon for their purchases, while 56% considered other retailers and 34% compared prices before making their purchase. The majority of Prime Day shoppers (62%) only shopped at Amazon this Prime Day, but 24% made a purchase at another retailer.

Of those who shopped both this Prime Day and last, 35% spent more this year while 65% spent the same or less. Inflation also impacted 83% of Prime Day shoppers– 34% say they waited for the sale to purchase a specific item at a discounted price, while 28% passed on a good deal because it wasn't a necessity. Inflation also drove 22% of individuals to look at prices outside of Amazon before buying.