Get real-time insights into what & why Prime Day shoppers buy.

Pre-Prime Day
Quick Pulse surveys of verified Amazon buyers gauging awareness and intention to shop on Prime Day 2021

Day-of Live Coverage
Real-time insights into what consumers are buying (and why) including: order details, top items, shopper insights, and surveys of verified buyers

Post-Event Recap
Detailed wrap up of what consumers bought, who won (and lost), and more


Be the first to know about all things
Prime Day.

Who is shopping Prime Day, and why?

Where else did shoppers consider making their purchase?

How much are shoppers spending?

What is the average price per item?

Subscribe for real-time updates.

2020 Subscription Form

Pre-Prime Day Survey

Ongoing surveys of verified past Amazon shoppers fielded following Amazon’s official Prime Day 2022 announcement.

  • 47% of Amazon shoppers know when Prime Day 2022 is happening, as of 6/24– up by 19pp since its initial announcement on 6/16. The majority (48%) found out through or the Amazon mobile app, while 27% found out through an email or text from Amazon, and 22% from social media.
  • 65% of shoppers who know about Prime Day 2022 plan to shop. About 2 in 5 intended shoppers say they'll use the sale to purchase items for themselves or their households (43%), 1 in 5 will buy gifts (22%) or everyday goods (21%), and 18% intend to buy gifts for the holidays. 

Survey Wave 1 fielded 6/16/22 (n=903 | n=253 aware of Prime Day)

Survey Wave 2 fielded 6/23/22 (n=534 | n=252 aware of Prime Day)

Live Day-of Tracker

COMING SOON: July 12, 13 & 14

Numerator’s Amazon Prime Day Tracker compiles a live look across Numerator data sources to bring immediate insights into Prime Day activity, including:

  • Order insights like Prime Day order sizes, orders per household, and household spend
  • Item level insights including Amazon Prime Day top items and average price per item
  • Shopper insights on Prime Day shoppers like gender, age, income, and urbanicity
  • Survey insights from verified Prime Day buyers

July 12

  • 12 PM first look at order, item & shopper insights
  • 4 PM updated order, item & shopper insights + first look at survey insight

July 13

  • 9 AM day one recap with updated order, item, shopper & survey insights
  • 12 PM updated order, item, shopper & survey insights
  • 4 PM updated order, item, shopper & survey insights

July 14

  • 9 AM final update of order, item, shopper & survey insights

*All times in ET

Be the first to know about all things Prime Day.

2020 Subscription Form