Ongoing surveys of verified past Amazon shoppers fielded following Amazon’s official Prime Day 2022 announcement.
- 47% of Amazon shoppers know when Prime Day 2022 is happening, as of 6/24– up by 19pp since its initial announcement on 6/16. The majority (48%) found out through Amazon.com or the Amazon mobile app, while 27% found out through an email or text from Amazon, and 22% from social media.
- 65% of shoppers who know about Prime Day 2022 plan to shop. About 2 in 5 intended shoppers say they'll use the sale to purchase items for themselves or their households (43%), 1 in 5 will buy gifts (22%) or everyday goods (21%), and 18% intend to buy gifts for the holidays.
Survey Wave 1 fielded 6/16/22 (n=903 | n=253 aware of Prime Day)
Survey Wave 2 fielded 6/23/22 (n=534 | n=252 aware of Prime Day)
