NUMERATOR SHOPPER & PEOPLE INSIGHTS

Detailed shopper analysis.

Gain more insight into shifting shopping behaviors alongside shopper attitudes, interests and opinions across all channels – all within a single platform.

Shopper needs, motivations and behaviors are changing by the moment. We can help you keep up.

Numerator answers business questions – fast – with on-demand access to shopper data that is updated daily. Our panel size, trip counts, and omnichannel coverage provide the sample you need to answer cross-category questions that legacy solutions can’t, so you can build strong retailer relationships, influence shopper behavior, and grow your brand with better shopper insights.

UNLOCK DEEP UNDERSTANDING

 

Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.

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FAST ANSWERS ABOUT SHOPPERS AND MARKET SHIFTS

 

Create custom people groups for on-the-fly shopper analysis based on your business questions and kick-off Instant Surveys directly in the shopper insights platform.

BUILD STRONG RETAILER RELATIONSHIPS

 

Provide thought leadership, demonstrate your brand value, and uncover opportunities (and threats) across all categories.

Keep a finger on the pulse of your brand.

Understand brand health and uncover opportunities & threats in an omnichannel market.

CASE STUDY

RISE Brewing Company

Learn how RISE Brewing partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf.

CASE STUDY

Waterpik

Learn how Waterpik uncovered rich insights into the preferences of Costco shoppers through a Conjoint Analysis and follow-up Instant Survey, helping them optimize their product bundle to best meet consumer needs.

CASE STUDY

Bimbo Bakeries

Learn how BBU leveraged Numerator Promotions Intel & Numerator Promo Insights to identify the optimal promotional strategy and confidently make the shift, resulting in increased profits across the brand and broader BBU product portfolio.

Happy Man Cooking in Kitchen

Deep, holistic shopper research & understanding

Numerator’s unified data collection allows you to analyze purchase behavior alongside demographic data and 500+ psychographic attributes for better shopper insights and then leverage 150+ media consumption habits to better strategize on how to reach them.

Create flexible, on-the-fly shopper analysis

Analyze the shoppers that matter most by creating complex and tailored People groups on-the-fly instead of relying on a request to a consultant that could take days or weeks.

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Access to total-store data

Influence a retailer’s strategy by providing thought leadership with cross-category data that exposes risks and uncovers opportunity with a holistic view into the share of total store spend.

Over 1,300 manufacturers, retailers and agencies trust Numerator to know more about their consumers.

ALBERTSONS@2x
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BURGER KING@2x
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Get more with Numerator.

Omnichannel coverage

We merge data from panelists’ physical store receipts with their online e-receipts to capture purchases across all retail formats providing a single source for omnichannel shopper insights.

Daily shopper data updates

Shopper data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.

Shopper + People Insights by the numbers.

500+

Psychographic attributes

150+

Media consumption habit attributes

1B+

custom group combinations created in minutes

Stay in the know with the latest from Numerator.

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Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.