Discover how Bimbo Bakeries USA partnered with Numerator to optimize its promotional strategy and increase profitability amid supply chain constraints and economic pressure. By leveraging Numerator’s Promotions Intel and Promo Insights, the brand evaluated the true impact of BOGO offers and identified more efficient promotional tactics.

This case study highlights how [combining? Leveraging?] promotion analytics and purchase behavior data can help brands refine discount strategies, improve ROI, and reallocate investments across their portfolio for maximum impact.

Learn how we:

• Evaluated promotion effectiveness by analyzing the impact of BOGO vs. alternative offer types on sales and margins
• Identified optimal promotional strategies by reducing promo frequency without negatively impacting performance
• Highlighted opportunities to reallocate investment across brands to drive incremental growth and increase overall portfolio profitability

Download the full promotion optimization case study to see how brands maximize ROI through smarter promotional strategies.