Bimbo Bakeries USA shifted their strategy to increase profits despite supply chain constraints

Bimbo Bakeries USA (BBU) historically found success leveraging BOGO offers to attract shoppers to their Ball Park Buns & Rolls brand. When faced with the economic turbulence and supply chain constraints of Summer 2022, BBU recognized they needed to shift their promo strategy to optimize supply & drive profitability amid these industry pressures.

Learn how BBU leveraged Numerator Promotions Intel & Numerator Promo Insights to identify the optimal promotional strategy and confidently make the shift, resulting in increased profits across the brand and broader BBU product portfolio.

Download this case study to learn how Numerator helped Bimbo Bakeries USA:

• Quantify the impact of shifting their promo strategy
• Compare the incrementality of potential offer types
• Drive cross-portfolio profitability