Psychographic data helps you market to real people.​

Analyze purchase behavior, demographic data, and now 500+ psychographic and 300+ media consumption attributes — all within one consumer insights platform.

One source of truth for better decisions.

To influence consumer behavior, you need to understand what motivates consumers. Psychographic data humanizes by painting a picture of who your shoppers are based on their attitudes, interests, and opinions. Our innovative approach to consumer psychographic segmentation and data collection through in-app MicroSurveys accelerates your insights beyond legacy methods to provide instant feedback and greater coverage.

Greater Accuracy

 MicroSurveys are continuously updated and automatically mapped to purchase data.

Enviable Response Rate

Up to 99% response rate per psychographic data topic.

Deeper Consumer Insights

500+ psychographic attributes and 300+ media consumption attributes.

Connect more with consumers.

Get to know your shoppers on a more personal level with psychographics.
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Psychographic Segmentation

The collection of psychographic data alongside purchase data allows you to create hyper-custom segments for analysis. As an example, people who own dogs, dine out often and cycle to work because they care about the environment. A deeper look into consumer psychology humanizes your data and adds rich context to purchase behavior.

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Deeper Shopper Insight

“The Psychographic Report allows us to go beyond surface-level information like demographics, to really add depth and color to our various shopper profiles. The insights we gather from this tool are like nothing else we have available to us from any of our other vendors.”- Luke Custer, The Scotts Miracle-Gro Company

Brands that trust Numerator Psychographics.

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Start combining psychographic data with demographics and purchase data.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.