Get more
with TruView by Numerator.
More channels
An omnichannel view of market share so you never miss an opportunity
More consumer context
Layer demographics onto market share measurement
Faster market share
Identify disruptive trends within days to inform strategic planning
Get your full share.
Find where and who your biggest opportunities for share growth are.

TruView by the numbers.
households Measurement panel
of demographic cuts
transactions a year
Features that give you more.
More channels. More visibility. More insights.
Omnichannel market share with context

Understand your true share with a single-sourced view of all channels, including ecommerce, with the ability to slice by demographic and geographic attributes.
Get data faster and more frequently

Weekly refreshes provide visibility into market share at speeds never seen before for agile and impactful strategies.
Size your true opportunity

Uncover where and who your biggest opportunities for growth are.
Understand growth drivers and detractors

For the first time, decompose your brand/category’s growth/decline by demographic, product and store attributes.
Dive deeper into ecommerce

Understand ecommerce performance down to the item level by banner and fulfilment method.

Do CPGs know their consumers?
As the US population diversifies faster each year, brands and retailers require deeper understanding of the nuances, patterns, and preferences that differentiate these diverse consumer groups. The Numerator Path to Understanding report puts this data at your fingertips.