Waterpik uncovers optimal product bundle to get Costco buy-in faster than ever

Discover how Waterpik partnered with Numerator to identify the optimal product bundle and pricing strategy to win retailer approval at Costco. By leveraging Verified Voices and advanced conjoint analysis, the brand uncovered what truly drives purchase decisions among Costco shoppers.

This case study highlights how pricing research and consumer preference analysis can help brands validate assumptions, refine product offerings, and accelerate retailer buy-in with confidence.

Learn how we:

• Identified key purchase drivers by analyzing the relative importance of product features, price, and messaging
• Validated and refined strategy quickly using follow-up surveys to confirm insights and eliminate uncertainty
• Developed an optimized product bundle that aligned with shopper preferences and secured faster retailer buy-in

Download the full pricing strategy case study to see how brands use consumer insights to improve product-market fit and retail success.