Understand your shopper with faster insights
Numerator answers business questions -- fast -- with on-demand access to shopper data that is updated daily. Our panel size, trip counts, and omnichannel coverage provide the sample you need to answer cross-category questions that legacy solutions can’t, so you can build strong retailer relationships, influence shopper behavior, and grow your brand.
People + Shopper Insights by the Numbers
People + Shopper Insights Features
Numerator’s unified data collection allows you to analyze purchase behavior alongside demographic data and 350+ psychographic attributes to better understand shoppers and then leverage 150+ media consumption habits to better strategize on how to reach them.
Analyze the shoppers that matter most by creating complex and tailored People groups on-the-fly instead of relying on a request to a consultant that could take days or weeks.
Influence a retailer’s strategy by providing thought leadership with cross-category data that exposes risks and uncovers opportunity with a holistic view into the share of total store spend.
We merge data from panelist’s physical store receipts with their online e-receipts to capture purchases across all retail formats providing a single source for omnichannel insights.
Data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.
Brands, retailers, and agencies that trust Numerator People + Shopper Insights
Case Study: Clif Bar Grows Assortment and Strengthens Retailer Relationships
Clif Bar competes in the increasingly competitive nutrition bar category, against both large consumer packaged goods companies and new/emerging brands. With Numerator, the Clif Bar team influenced retail partners’ product assortment and built strategic relationships with key retailers.