Deeper Shopper Understanding

Numerator People + Shopper Insights

Grow your brand and your retailer relationships through access to hard to reach channels and insight into shopper and consumer attitudes, interests, and opinions, alongside purchase behavior – all within a single platform.

Understand your shopper with faster insights

Numerator answers business questions -- fast -- with on-demand access to shopper data that is updated daily. Our panel size, trip counts, and omnichannel coverage provide the sample you need to answer cross-category questions that legacy solutions can’t, so you can build strong retailer relationships, influence shopper behavior, and grow your brand.

Gain deeper consumer understanding

Gain deeper consumer understanding
Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.
 

Get fast answers about shoppers & competition

Get fast answers about shoppers & competition
Create custom people groups for on-the-fly analysis based on your business questions and kick-off Instant Surveys directly in the platform.
 

Build strong retailer relationships

Build strong retailer relationships
Provide thought leadership, demonstrate your brand value, and uncover opportunities (and threats) across all categories.

People + Shopper Insights by the Numbers

350+
psychographic attributes
150+
media consumption habit attributes
billions
of custom group combinations created in minutes

People + Shopper Insights Features

Deep, holistic consumer understanding 

Numerator’s unified data collection allows you to analyze purchase behavior alongside demographic data and 350+ psychographic attributes to better understand shoppers and then leverage 150+ media consumption habits to better strategize on how to reach them.

Deep, holistic consumer understanding
Create flexible, on-the-fly analysis 

Analyze the shoppers that matter most by creating complex and tailored People groups on-the-fly instead of relying on a request to a consultant that could take days or weeks.

Create flexible, on-the-fly analysis
Access to total-store data 

Influence a retailer’s strategy by providing thought leadership with cross-category data that exposes risks and uncovers opportunity with a holistic view into the share of total store spend.

Access to total-store data
Omnichannel coverage 

We merge data from panelist’s physical store receipts with their online e-receipts to capture purchases across all retail formats providing a single source for omnichannel insights.

Omnichannel coverage
Daily data updates 

Data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.

Daily data updates

Brands, retailers, and agencies that trust Numerator People + Shopper Insights

shopper insights

Keep a finger on the pulse of your brand

Understand brand health and uncover opportunities & threats in an omnichannel market.

Case Study: Clif Bar Grows Assortment and Strengthens Retailer Relationships

Clif Bar competes in the increasingly competitive nutrition bar category, against both large consumer packaged goods companies and new/emerging brands. With Numerator, the Clif Bar team influenced retail partners’ product assortment and built strategic relationships with key retailers.

 
 
shopper insights case study - clif bar

Find out how Numerator can help your brand grow.

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