We merge data from panelists' physical store receipts with their online e-receipts to capture purchases across all retail formats providing a single source for omnichannel shopper insights.
Daily shopper data updates
Shopper data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.
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Features that give you more.
More channels. More visibility. More competitive edge.
Deep, holistic shopper research & understanding
Numerator’s unified data collection allows you to analyze purchase behavior alongside demographic data and psychographic and media consumption attributes for better shopper insights and then leverage media consumption habits to better strategize on how to reach them.
Create flexible, on-the-fly shopper analysis
Analyze the shoppers that matter most by creating complex and tailored People groups on-the-fly instead of relying on a request to a consultant that could take days or weeks.
Access to total-store data
Influence a retailer’s strategy by providing thought leadership with cross-category data that exposes risks and uncovers opportunity with a holistic view into the share of total store spend.
Brands that trust Numerator
Shopper +People Insights.
Shopper + People Insights by the numbers.
Demographic, psychographic and media consumption attributes
custom group combinations created in minutes
Shopper Insights Case Studies
Drives up basket attachment and cross purchasing of their products
Leverages Numerator to show why they deserved to be on the shelf.
Grows assortment and strengthens retailer relationships