Deeper Shopper Understanding

Numerator People + Shopper Insights

Grow your brand and your retailer relationships through access to hard to reach channels and insight into shopper and consumer attitudes, interests, and opinions, alongside purchase behavior – all within a single platform.

Understand your shopper with faster insights

Numerator answers business questions -- fast -- with on-demand access to shopper data that is updated daily. Our panel size, trip counts, and omnichannel coverage provide the sample you need to answer cross-category questions that legacy solutions can’t, so you can build strong retailer relationships, influence shopper behavior, and grow your brand.

Gain deeper consumer understanding

Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.

Get fast answers about shoppers & competition

Create custom people groups for on-the-fly analysis based on your business questions and kick-off Instant Surveys directly in the platform.

Build strong retailer relationships

Provide thought leadership, demonstrate your brand value, and uncover opportunities (and threats) across all categories.

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People + Shopper Insights by the Numbers

350+

psychographic attributes

150+

media consumption habit attributes

billions

of custom group combinations created in minutes

People + Shopper Insights Features

Deep, holistic consumer understanding

Numerator’s unified data collection allows you to analyze purchase behavior alongside demographic data and 350+ psychographic attributes to better understand shoppers and then leverage 150+ media consumption habits to better strategize on how to reach them.

Create flexible, on-the-fly analysis

Analyze the shoppers that matter most by creating complex and tailored People groups on-the-fly instead of relying on a request to a consultant that could take days or weeks.

Access to total-store data

Influence a retailer’s strategy by providing thought leadership with cross-category data that exposes risks and uncovers opportunity with a holistic view into the share of total store spend.

Omnichannel coverage

We merge data from panelist’s physical store receipts with their online e-receipts to capture purchases across all retail formats providing a single source for omnichannel insights.

Daily data updates

Data is updated daily within Numerator Insights to ensure your strategy can move at the speed of the modern consumer.

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Brands, retailers, and agencies that trust Numerator People + Shopper Insights

Keep a finger on the pulse of your brand

Understand brand health and uncover opportunities & threats in an omnichannel market.

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Case Study: Clif Bar Grows Assortment and Strengthens Retailer Relationships

Clif Bar competes in the increasingly competitive nutrition bar category, against both large consumer packaged goods companies and new/emerging brands. With Numerator, the Clif Bar team influenced retail partners’ product assortment and built strategic relationships with key retailers.

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Find out how Numerator can help your brand grow.

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