Put product performance in context
Numerator’s omnichannel coverage provides a holistic view of sourcing that includes non-traditional channels and retailers, as well as private labels. Our full store views allow you to uncover opportunities you may otherwise miss with a competitive brand outside your “aisle.” And our rich longitudinal history reveals consumer loyalty and behavioral shifts.
Know what’s driving growth and decline
Look ahead with leading performance indicators
Leverage Consecutive Repeat Rates as a leading indicator for your brand’s future performance to defend against brand switching and uncover which shoppers are loyal to your brand.
Uncover opportunities to win (and win over) first time buyers
Know which products draw in new customers and create a strategy that maximizes first-time buyer conversion to create loyal, repeat purchasers.
Gauge new item launch success faster
Gain a pan-portfolio understanding
representative, longitudinal panelists
shopping trips captured
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Brands that trust Numerator Insights
See how Numerator can help you understand who is buying your products
Access rich profiles with 2,500+ demographic, psychographic and media consumption attributes collected alongside purchase behavior — all from a single source.