NUMERATOR PROMO INSIGHTS

Understand which promotions influence shopper behavior and drive incremental sales.

Promotions are becoming increasingly more important to consumers as economic pressures rise. Elevate your promotion strategy by understanding the impact of promotions on buying behavior.

Gain actionable insights on how to drive more sales through effective trade promotion strategies.

Numerator Promo Insights helps brands understand the impact and effectiveness of their trade promotions, and competitors’ trade promotions, to purchase behavior by identifying who is purchasing items on promotion, where they’re shopping, and how it compares to their previous shopping behavior.

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Perform Deeper Analysis

Identify promotional characteristics that drive purchase behavior.

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Get Better Shopper Insights

Understand which shoppers are motivated by promotions.

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Save More Time

Quickly diagnose the impact of promotional activity on shopper metrics.

150K

static panelists

1B+

SHOPPING TRIPS CAPTURED

1M+

PROMO AD BLOCKS CODED ANNUALLY

Connect promotional data to purchase behavior and unlock answers that maximize ROI.

  • Did putting the item on promotion increase household penetration?
  • Are you bringing in net new buyers to your brand or category, or are you driving pantry stuffing with loyal customers?
  • What types of shoppers are most likely to buy your brand or category while on promotion?
CASE STUDY
Dial Soap
Soap and Bodywash brand, Dial, leveraged Numerator Promo Insights, a solution that blends, Insights and Promotions Intel data, to uncover the underlying context to observed shifts in purchase behavior when an item’s featured on promotion.
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Understand promotional impact beyond POS data.

Connect promotional activities and purchase behavior to inform a long-term strategy that drives incrementality.

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See how Numerator can help you understand the promotional landscape.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.