Uncover omnichannel insights and whitespace that other panels miss.
Omnichannel insights are critical to understand the modern consumer, measure brand loyalty and uncover threats and opportunities. Numerator’s holistic data collection provides a more complete understanding of consumers – including their thoughts and opinions along the purchase journey – so you can build winning strategies.
Gain a holistic view of your competitive market
Identify
whitespace
Understand the full consumer journey
Brand Insights by the Numbers
Brand Insights Features
Insight into online and offline buying behavior for your brand and your category.
Understand all types of buyers – heavy, medium and light – and measure share of category across time, loyalty and usage groups to determine channel shifts.
Know where your growth is coming from and how that relates to the category – down to the retailer and channel.
Identify groups with opportunity to increase penetration and then quickly understand who those people are and analyze their purchase behavior.
Longitudinal insights collected from a syndicated survey are integrated into reports to better understand the consumer journey.
Brands, retailers, and agencies that trust Numerator Brand Insights
Your Modern Consumer Panel
The modern consumer has evolved and if you don’t evolve with them — you’ll lose them. Numerator’s modern consumer panel can help.
Get deeper brand insights with targeted surveys
Build stronger brands with Numerator Surveys by asking verified purchases what they think about your brand and your competitors. We provide faster results with more robust insights than traditional survey providers.
Case Study: Identify and Respond to Competition
With Numerator, The Scotts Miracle-Gro Company team uncovered insights about the buyers of this product, gathered direct feedback from those consumers and re-positioned one of their products to better resonate with that audience.
