with Brand Insights by Numerator.
You’re missing more than half (55%) of shopping if you’re relying solely on traditionally tracked channels.
Start seeing more trips, more channels, and more insights with Numerator’s modern consumer panel - all within one consumer insights platform.
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Features that give you more.
More channels. More visibility. More competitive edge.
Insight into online and offline buying behavior for your brand and your category.
Complete view of true buying behavior
Understand all types of buyers – heavy, medium and light – and measure share of category across time, loyalty and usage groups to determine channel shifts.
Source of volume insights
Know where your growth is coming from and how that relates to the category – down to the retailer and channel.
Quick whitespace identification
Identify groups with the opportunity to increase penetration and then quickly understand who those people are and analyze their purchase behavior.
Brands that trust Numerator Brand Insights.
Brand Insights by the numbers.
Shopping trips captured
Case study: Scotts Miracle-Gro drives up basket attachment and cross purchasing of their products
With the unique ability to track performance across the home improvement channel, Numerator analyzed basket attachment and cross-purchasing of Scotts Miracle-Gro products within a given trip to measure the impact of the new messaging.