Win more in
your category.

Grow your brand with more insights into
your category, competition, and consumers.

Uncover omnichannel consumer insights in a changing world.

Access omnichannel insights backed by America’s largest and most comprehensive consumer panel to benchmark brand performance against the category and competition, identify new consumer opportunities to grow household penetration, and uncover critical consumer behavior insights that other panels miss.

unlock deep understanding

Unlock deep understanding of trends and relationships within your category

Accelerate growth with the most complete understanding of the category and competitive set to create strategies that maximize engagement, loyalty, and positioning across all channels.

identify and target shopper segments

Identify and target new consumer segments to grow household penetration

Identify opportunities with new consumer segments by analyzing comprehensive, longitudinal consumer behaviors across your category, all channels, and more.

understand consumer journey

Understand the full consumer journey

Leverage qualitative feedback combined with purchase behaviors to understand where along the consumer journey your brand is successful or has an opportunity to optimize to best meet consumer needs and track results over time.

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Get more
with Numerator.

You’re missing more than half (55%) of shopping if you’re relying solely on traditionally tracked channels. 

Start seeing more trips, more channels, and more insights with Numerator’s modern consumer panel.

Request A Demo

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Features that give you more.

More channels. More visibility. More competitive edge.

Cross-channel visibility

cross channel visibility

Insight into online and offline buying behavior for your brand and your category.

Complete view of true buying behavior

omnichannel consumer insights

Understand all types of buyers – heavy, medium and light – and measure share of category across time, loyalty and usage groups to determine channel shifts.

Source of volume insights

source of volume insights

Know where your growth is coming from and how that relates to the category – down to the retailer and channel.

Quick whitespace identification

whitespace identification

Identify groups with the opportunity to increase penetration and then quickly understand who those people are and analyze their purchase behavior.

Integrated and syndicated surveys

integrated and syndicated consumer surveys

Longitudinal insights collected from a syndicated survey are integrated into reports to better understand the consumer journey.

Brands that trust Numerator Brand Insights.

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Burger King
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sazerac company
consumer insights client - j&j
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consumer insights solutions

Brand Insights by the numbers.


Panelists collecting receipts


Shopping trips captured


More trips captured than legacy panels

Get deeper brand insights with targeted surveys.

Build stronger brands with Numerator Surveys by asking verified purchases what they think about your brand and your competitors. We provide faster results with more robust consumer insights than traditional survey providers.

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Case study: Scotts Miracle-Gro drives up basket attachment and cross purchasing of their products

With the unique ability to track performance across the home improvement channel, Numerator analyzed basket attachment and cross-purchasing of Scotts Miracle-Gro products within a given trip to measure the impact of the new messaging.

Find out how Numerator can help your brand grow.

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