Uncover consumer insights to win in a changing world.
Access omnichannel brand insights backed by America’s largest and most comprehensive consumer panel to benchmark brand performance against the category and competition, identify new consumer opportunities to grow household penetration, and uncover critical consumer behavior insights that other panels miss.
Unlock deep understanding of trends and relationships within your category
Accelerate growth with the most complete understanding of the category and competitive set to create strategies that maximize engagement, loyalty, and positioning across all channels.
Identify and target new consumer segments to grow household penetration
Identify opportunities with new consumer segments by analyzing comprehensive, longitudinal consumer behaviors across your category, all channels, and more.
Understand the full consumer journey
Leverage qualitative feedback combined with purchase behaviors to understand where along the consumer journey your brand is successful or has an opportunity to optimize to best meet consumer needs and track results over time.
Get more
with Brand Insights by Numerator.
You’re missing more than half (55%) of shopping if you’re relying solely on traditionally tracked channels.
Start seeing more trips, more channels, and more insights with Numerator’s modern consumer panel - all within one consumer insights platform.
Features that give you more.
More channels. More visibility. More competitive edge.
Cross-channel visibility
Insight into online and offline buying behavior for your brand and your category.
Complete view of true buying behavior
Understand all types of buyers – heavy, medium and light – and measure share of category across time, loyalty and usage groups to determine channel shifts.
Source of volume insights
Know where your growth is coming from and how that relates to the category – down to the retailer and channel.
Quick whitespace identification
Identify groups with the opportunity to increase penetration and then quickly understand who those people are and analyze their purchase behavior.
Integrated and syndicated surveys
Longitudinal insights collected from a syndicated survey are integrated into reports to better understand the consumer journey.
Brands that trust Numerator Brand Insights.
Brand Insights by the numbers.
Panelists collecting receipts
Shopping trips captured
More trips captured than legacy panels
Case study: Scotts Miracle-Gro drives up basket attachment and cross purchasing of their products
With the unique ability to track performance across the home improvement channel, Numerator analyzed basket attachment and cross-purchasing of Scotts Miracle-Gro products within a given trip to measure the impact of the new messaging.
