Report
| Sep 27, 2023

Stomach Share: How are Shifting Consumer Preferences Impacting Food Consumption?

The movement towards scratch cooking is due to consumers finding it more affordable than buying processed goods.

During a period of rising prices and reduced volumes, brands, restaurants, and retailers need a clear understanding of consumer preferences— from food choices and cooking habits to dining decisions— to maximize growth opportunities. Numerator’s Stomach Share report analyzes consumer behavior across four primary consumption categories to pinpoint actionable opportunities to drive growth in the market. Download the report to take a bite out of these insights:

  • How consumers are shifting behavior across raw ingredients, no/low-cook foods, retailer-prepared foods, and out-of-home dining
  • The categories and flavor profiles winning over consumers
  • Which restaurants and retailers are successfully engaging consumers in today’s macroeconomic environment
  • And more!
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