REGIONAL RETAIL DASHBOARD
Get the most complete view into regional shopper trends.
The Numerator Regional Retail Insights dashboard explores omnichannel purchase and promotional trends across the four US census regions. Leverage modern shopper insights to make smart marketing and merchandising decisions and drive growth.
Last Updated: 11/30/23
TRENDS
Learn what's new.
MARKET SHARE SHIFTS
PROMOTIONAL TRENDS
CONSUMER SENTIMENT
Regional Demographics & Psychographics
Did you know?
Dunkin’ Donuts has once again surged past McDonald’s to capture the highest percentage of Northeast LSR trips, at 26.7%.
While at least 1 in 5 consumers across all regions feel their financial situation is worse than last year, nearly 1 in 4 (23.6%) consumers in the Northeast feel worse off financially this year versus the last.
Amazon captures its greatest share of consumables spend in the Northeast, with 5.7% market share for the region— which has remained steady vs. the prior period.
Regional Market Share
Did you know?
Walmart captures its greatest consumables market share in the South, at 26.3% of the Southern shopper’s consumables spend.
Southern shoppers are most likely to find online shopping very enjoyable— higher than shoppers on the West Coast, who previously rated online shopping most highly.
Walgreens promotes most frequently in the South, generating 17.6% of FMCG promotional voice in the region.
Top Performing Retailers by % of Regional Trips
Top Performing Restaurants by % of Regional Trips
Did you know?
Convenience stores capture more consumables trips in the Midwest. The top C-stores capture 11.7% of consumables trips in the region— a minor decrease from the prior period.
Sam’s Club performs the best in the Midwest, capturing 5.1% of Midwestern consumables spend.
Midwestern shoppers are the least likely to rate Private Label quality as excellent— only 18.7% of Midwesterners do.
Consumable Category Index
Did you know?
Shoppers in the West are most likely to consider their financial situation as better than the prior year. 28.4% feel better off versus 2022.
Starbucks competes most fiercely with McDonald’s in the West, capturing 15.1% of the Western shopper’s restaurant trips— a continued increase from the prior period.
Costco has overtaken Walmart in the West to capture the highest share of regional shopper FMCG spend. Costco captures 16.3% of the Western shopper’s FMCG dollars.
Retailer Share of Consumable Promotions
Top Promoted Categories, Indexed to National
Get the omnichannel visibility you need to drive growth.
Thank you!
A member of our team will get back to you within 24 hours. In the meantime, explore our content to get a pulse on the latest consumer and shopper insights trends.