Convenience is not a universal metric.
Consumers crave convenience— but what convenience means to them differs based on product type and shopping method, as well as between shopper groups— particularly different generations. Location, timing, product availability and physical effort are all elements that play into what consumers define as a “convenient shopping experience.”
Download our latest Mythbusters report to learn:
- How different shopper groups define convenience
- Which factors— from timing and location to ease of finding items— are most important to each group
- How in-store and online shopping are perceived by consumers