SNAP INSIGHTS CENTER
Learn more about SNAP recipients and how they shop.
Numerator’s SNAP Insights Center brings together our latest research on shopping trips where SNAP / WIC benefits are leveraged and the households using these programs.
The SNAP Evolution
Explore key SNAP data and insights in Numerator’s latest report. As SNAP benefits tighten, shopper behavior is shifting and impacting spend, brand choices, and nutritional access. Based on data from 31,600+ SNAP verified households, the report reveals that 75% of recipients run out of benefits before month’s end and brands must rethink promotion timing, channel strategy, and value alignment to meet the SNAP consumer where they are.
The State of SNAP
As SNAP funding could soon become state-driven, CPG brands and retailers must localize their strategy to stay ahead. Our interactive dashboard visualizes over six years of SNAP and WIC trip data by state, helping you pinpoint where benefit usage is growing or at risk. Understand how regional shifts in program reliance impact grocery behaviors.
UPDATED WITH DATA THROUGH APRIL 2025
SNAP Trip Tracker
Look at longitudinal trends in SNAP & WIC usage, including how the frequency, composition and location of these SNAP shopping trips have changed over time. How does a grocery trip where SNAP benefits are used differ from the average grocery trip, and how have category and channel choices shifted for SNAP trips in recent months?
UPDATED WITH DATA THROUGH APRIL 2025
SNAP Shopper Scorecard
See how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where SNAP recipients are shopping for both grocery and non-grocery items, regardless of whether or not they’re using their benefits on the trip.
UPDATED WITH DATA THROUGH APRIL 2025
Emergency SNAP Benefits Analysis
Explore Numerator’s analysis on the end of emergency SNAP benefits and its impact on consumer behavior. With the expiration of pandemic-era allotments, SNAP recipients face reduced monthly assistance, leading to significant shifts in purchasing habits. Read on to learn how spending behaviors change as SNAP allotments adjust.
SNAP White Paper
See how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where SNAP recipients are shopping for both grocery and non-grocery items, regardless of whether or not they’re using their benefits on the trip.
Interested in custom SNAP insights?
Get in touch with our team today to learn more about how you can leverage Numerator’s SNAP and WIC capabilities to better understand your consumer. We’re here to help you make sense of an uncertain economy through data-driven decision making and unparalleled consumer insights.