All retail channels, from Convenience to QSR to Ecommerce
Deep insights via surveys that combine shopper behaviors with attitudes, opinions, and media consumption
Insights on demand
On-demand access to path & purchase data updated daily
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Reports that give you more.
More channels. More insights. More competitive edge.
Trip type profile
Profile the trip types and missions and missions that your shoppers are taking, as well as the brands and categories they purchase at competitive stores.
Store loyalty flow
Identify shifts in loyalty among your shoppers and look across geographies and channels to compare loyalty metrics to key competitors.
Understand which competitors, across all channels, are stealing category share. Analyze the demographics, psychographics, and behavior of leaked shoppers to learn how to win them back.
Use purchase behavior, media consumption data, and psychographics to build holistic profiles of your shoppers for marketing campaigns, planning around the segments that matter most.
Go beyond demographics to understand what interests and motivates your shoppers. Analyze shopper attitudes outside of purchase behavior and learn more about their opinions to craft strategies to engage them.
Numerator's OmniPanel by the numbers.
More shopping trips per month
Survey response rate
Numerator solutions for
Measure your market share across all channels and with consumer context – at the speed of the consumer.
Shopper & People Insights
Our panel size, trip counts, and omnichannel coverage provide the sample you need to optimize in-store marketing and merchandising to grow basket size amongst your most valuable shoppers.
Reach existing, new, and lapsed customers to find the right strategies to drive traffic by understanding their motivators, their omnichannel activity, and purchase behavior.
Stay in the know.
Get the latest news, insights and resources from Numerator.
Regional Retail Dashboard
Explore omnichannel purchase and promotions trends across the four United States census regions
“Convenience stores only appeal to a niche group – rural, low-income, older males.”
Cold Vault Amidst COVID-19
Understanding the Dynamic Behavior of Today’s Buyer