Shopper behavior is shifting rapidly – to keep up, you need more comprehensive insights.
Shopper behavior is continuing to evolve amidst uncertainty. How can you capture more convenience trips and spend per trip? We know what products, messaging, and services appeal to your shoppers and your competitors’ shoppers across all channels, so you can craft the right strategies to win their loyalty.
Quickly adapt your advertising strategy
Leverage market-level competitive ad intelligence with with access to breaking creatives and market-level spend data across media types to stay ahead of the competition.
Deeply understand key shopper segments
Engaged convenience shoppers tend to be Millennials or Gen X, lower income, male, and rural. Develop differentiated advertising and messaging to engage this segment and drive sales.
Capture your fair share of growth
Identify how key shoppers behave at your store, competitive stores, and online to pinpoint leakage and discover areas for growth.
Get more
with Numerator.
Omnichannel visibility
All retail channels, from Convenience to QSR to Ecommerce
Comprehensive understanding
Deep insights via surveys that combine shopper behaviors with attitudes, opinions, and media consumption
Insights on demand
On-demand access to path & purchase data updated daily
Reports that give you more.
More channels. More insights. More competitive edge.
Trip type profile
Profile the trip types and missions and missions that your shoppers are taking, as well as the brands and categories they purchase at competitive stores.
Store loyalty flow
Identify shifts in loyalty among your shoppers and look across geographies and channels to compare loyalty metrics to key competitors.
Leakage tree
Understand which competitors, across all channels, are stealing category share. Analyze the demographics, psychographics, and behavior of leaked shoppers to learn how to win them back.
Media consumption
Use purchase behavior, media consumption data, and psychographics to build holistic profiles of your shoppers for marketing campaigns, planning around the segments that matter most.
Psychographics
Go beyond demographics to understand what interests and motivates your shoppers. Analyze shopper attitudes outside of purchase behavior and learn more about their opinions to craft strategies to engage them.
Numerator's OmniPanel by the numbers.
Active panelists
More shopping trips per month
Survey response rate
Numerator solutions for
convenience stores.
TruView
Measure your market share across all channels and with consumer context – at the speed of the consumer.
Shopper & People Insights
Our panel size, trip counts, and omnichannel coverage provide the sample you need to optimize in-store marketing and merchandising to grow basket size amongst your most valuable shoppers.
Surveys
Reach existing, new, and lapsed customers to find the right strategies to drive traffic by understanding their motivators, their omnichannel activity, and purchase behavior.
Stay in the know.
Get the latest news, insights and resources from Numerator.
Regional Retail Dashboard
Explore omnichannel purchase and promotions trends across the four United States census regions
2023 Alcohol-iday Preview
Explore alcoholic beverage purchasing intentions for 14 key holidays in 2023.
Mythbusters: Convenience
Learn how different shopper groups define convenience and which factors matter most.