All retail channels, from Club to QSR to Ecommerce
Deep insights via surveys that combine shopper behaviors with attitudes, opinions, and media consumption
On-demand access to path & purchase data updated daily
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Reports that give you more.
More channels. More insights. More competitive edge.
Instant shopper surveys
Target specific shopper segments based on real, observed behaviors. Need to find competitive private label buyers or shoppers that have visited a competitor’s stores? No problem! Trigger a survey moments after they make a purchase and get your summarized results within 1-2 weeks.
Retailer share of wallet
Keep ahead of marketplace shifts by analyzing Share of Wallet and other key metrics for product categories at your stores and competitive stores.
Understand which competitors, across all channels, are stealing category share. Discover how to combat against product or brand leakage.
Key event analysis
Determine whether your promotion reached targeted shoppers, captured incremental buyers, or subsidized your loyal shoppers and why.
Identify which seasonal moments drive sales and volume. Analyze key promotional, advertising, and purchase trends from a recent event, or determine how to promote, price, and display for an upcoming holiday.
Leading retailers rely on Numerator.
Numerator's OmniPanel by the numbers.
More shopping trips per month
Survey response rate
Our retail solutions.
Shopper & People Insights
Our panel size, trip counts, and omnichannel coverage provide the sample you need to build the right strategies to become your shopper’s store of choice.
Reach existing, lapsed, and new shoppers faster than traditional survey providers to maintain shopper loyalty and guide strategic planning.
Gain fast, granular competitive intelligence and build an effective trade strategy to meet shopper needs.
Stay in the know.
Get the latest news, insights and resources from Numerator.
Helping SNAP Consumers During Economic Headwinds
Understand the impact of the current economic environment on today’s SNAP shopper.
Regional Retail Dashboard
Explore omnichannel purchase and promotions trends across the four United States census regions
2023 Holiday Preview
Preview shopping & celebration intentions for 14 major US holidays in 2023.