Shopper behavior is rapidly changing. Develop your growth strategy by identifying where and how your loyal and non-loyal customers are shopping across all channels.

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Granular promotion tracking

Stay competitive across assortment, price, share of shopper wallet, and fulfillment methods. Understand your share of ads per market.

Quick, actionable data

Apply the industry’s fastest insights to your business with daily data updates. Determine which shopper segments to target in near real-time.

More retailers and channels

See how the same shoppers behave at your store, competitive stores, and online. Analyze your target shopper’s trip circuit, from a breakfast stop at Starbucks to a large Amazon order.

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Leading retailers use Numerator data to understand and engage their loyal and not-so-loyal shoppers

Our retail solutions

numerator insights

Shopper & People Insights

Our panel size, trip counts, and omnichannel coverage provide the sample you need to understand shopper behavior outside your four walls.

pricing intel

Pricing Intel

The price monitoring solution you need to develop a competitive and timely pricing strategy.


Promotions Intel

Increase the effectiveness of your trade promotions through competitive intel and historical data across all media types.

Evolving with the modern shopper means gaining visibility into shopper behavior across all channels.

In today’s rapidly changing marketplace, shoppers are visiting more stores than ever. How can you win their loyalty to capture more trips and spend per trip? We know what products, messaging, and services appeal to your shoppers and your competitors’ shoppers across all the channels they are shopping, so you can craft the right strategies to win their loyalty.

Key event analysis

Key event analysis
Determine whether your promotion reached targeted shoppers, captured incremental buyers, or subsidized your loyal shoppers and why.

Lapsed shopper study

Lapsed shopper study
Identify which competitors are winning over your shoppers, who those shoppers are, and what you can do to win them back.

Insights on-demand

Insights on-demand
Get anytime access to Numerator’s modern consumer panel to analyze shopper behavior at your stores and competitive stores across channels.

Numerator's OmniPanel by the numbers

Active panelists
More shopping trips per month
Survey response rate


Shopper surveys 

Target specific guest segments based on real, observed behaviors. Need to find specific brand buyers or shoppers that have visited a competitor’s stores? No problem! Trigger a survey moments after they make a purchase and get your summarized results within 1-2 weeks.

Shopper surveys
Retailer Share of Wallet 

Analyze Share of Wallet and other key metrics for product categories at your stores and compare those metrics to competitive stores.

Retailer Share of Wallet
Lapsed, Repeat, New Guests 

Identify which competitors are stealing shoppers and how you can win them back. Determine the impact of repeat guests on your sales. Discover where new shopper are coming from and what drove their trips.

Lapsed, Repeat, New Guests
Promo Price Planner 

Adjust pricing for your upcoming circulars based on historical competitive pricing. Understand who won and lost pricing for each individual historical circular.

Promo Price Planner

Go beyond demographics to understand what interests and motivates your consumers with our psychographic data. Analyze your shoppers’ attitudes outside of purchase behavior and learn more about their hobbies to craft strategies that engage them.


“With Numerator, these insights are available real-time and on demand in one easy-to-use platform. We’re thrilled to be partnering with them to use next-generation consumer insights to inform our strategy in today’s omnichannel market.”

Find out how Numerator can help you understand and engage your omnichannel shopper

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