Get more
with Numerator.
Omnichannel visibility
All retail channels, from Club to QSR to Ecommerce
Comprehensive understanding
Deep insights via surveys that combine shopper behaviors with attitudes, opinions, and media consumption
Insights on demand
On-demand access to path & purchase data updated daily
Reports that give you more.
More channels. More insights. More competitive edge.
Shopper surveys

Target specific guest segments based on real, observed behaviors. Need to find specific brand buyers or shoppers that have visited a competitor’s stores? No problem! Trigger a survey moments after they make a purchase and get your summarized results within 1-2 weeks.
Retailer share of wallet

Analyze Share of Wallet and other key metrics for product categories at your stores and compare those metrics to competitive stores.
Lapsed, repeat, new shoppers

Identify which competitors are stealing shoppers and how you can win them back. Discover where new shopper are coming from and what drove their trips.
Promo price planner

Adjust pricing for your upcoming circulars based on historical competitive pricing. Understand who won and lost pricing for each individual historical circular.
Psychographics

Go beyond demographics to understand what interests and motivates your consumers with our psychographic data. Analyze your shoppers’ attitudes outside of purchase behavior and learn more about their hobbies to craft strategies that engage them.
Retailers that trust Numerator.



Our retail solutions.
Shopper & People Insights
Our panel size, trip counts, and omnichannel coverage provide the sample you need to understand shopper behavior outside your four walls.
TruView
Measure your market share across all channels and with consumer context – at the speed of the consumer.
Promotions Intel
Increase the effectiveness of your trade promotions through competitive intel and historical data across all media types.
Our latest retail insights.
Get the latest news, insights and resources from Numerator.
Helping SNAP Consumers During Economic Headwinds
Understand the impact of the current economic environment on today’s SNAP shopper.
Regional Retail Dashboard
Explore omnichannel purchase and promotions trends across the four United States census regions
Mythbusters: Convenience
Learn how different shopper groups define convenience and which factors matter most.