Drive more growth with omnichannel insights.

Shopper behavior will never be the same. Develop your growth strategy by identifying where and how your loyal customers are shopping across all channels.

To drive more growth, you need to know more about your shoppers.

To drive long-term growth amidst uncertainty, you need real-time insight into shopper behavior and the ads, promotions, and pricing that drive it. We know what products, messaging, and services appeal to your shoppers and your competitors’ shoppers across all the channels they shop, so you can grow.

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Capture your fair share
of growth

Identify how key shoppers behave at your store, competitive stores, and online to pinpoint leakage and discover areas for growth.

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Keep pace with dynamic shopper and market shifts

Apply the industry’s fastest insights to your business with daily data updates. Determine which customer segments to target in near real-time.

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Adjust your strategies to meet customer needs

Stay ahead of market trends. Identify the promotional characteristics that drive sales and understand the longitudinal impact of your promotions on verified buyers.


Get more
with Numerator.

Omnichannel visibility

All retail channels, from Club to QSR to Ecommerce

Comprehensive understanding

Deep insights via surveys that combine shopper behaviors with attitudes, opinions, and media consumption

Insights on demand

On-demand access to path & purchase data updated daily

Request A Demo

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Reports that give you more.

More channels. More insights. More competitive edge.

Shopper surveys


Target specific guest segments based on real, observed behaviors. Need to find specific brand buyers or shoppers that have visited a competitor’s stores? No problem! Trigger a survey moments after they make a purchase and get your summarized results within 1-2 weeks.

Retailer share of wallet


Analyze Share of Wallet and other key metrics for product categories at your stores and compare those metrics to competitive stores.

Lapsed, repeat, new shoppers


Identify which competitors are stealing shoppers and how you can win them back. Discover where new shopper are coming from and what drove their trips.

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Adjust pricing for your upcoming circulars based on historical competitive pricing. Understand who won and lost pricing for each individual historical circular.



Go beyond demographics to understand what interests and motivates your consumers with our psychographic data. Analyze your shoppers’ attitudes outside of purchase behavior and learn more about their hobbies to craft strategies that engage them.

Omnichannel insights for more growth.


Convenience Stores

Capture trips and build baskets by identifying the products and messaging that resonate.


Drug Stores

Educate and support more health-conscious shoppers through deep understanding.


Grocery & Mass Retailers

Remain your shopper’s store of choice through omnichannel insights and competitive intel.

Clients getting more.

“With Numerator, these insights are available real-time and on-demand in one easy-to-use platform. We’re thrilled to be partnering with them to use next-generation consumer insights to inform our strategy in today’s omnichannel market.”

-VP of Merchandise Strategy & Analytics

Retailers that trust Numerator.


Better understand and engage your omnichannel shopper.

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