To drive more growth, you need to know more about your shoppers.
To drive long-term growth amidst uncertainty, you need real-time insight into shopper behavior and the ads, promotions, and pricing that drive it. We know what products, messaging, and services appeal to your shoppers and your competitors’ shoppers across all the channels they shop, so you can grow.
Capture your fair share
of growth
Identify how key shoppers behave at your store, competitive stores, and online to pinpoint leakage and discover areas for growth.
Keep pace with dynamic shopper and market shifts
Apply the industry’s fastest insights to your business with daily data updates. Determine which customer segments to target in near real-time.
Adjust your strategies to meet customer needs
Stay ahead of market trends. Identify the promotional characteristics that drive sales and understand the longitudinal impact of your promotions on verified buyers.
Get more
with Numerator.
Omnichannel visibility
All retail channels, from Club to QSR to Ecommerce
Comprehensive understanding
Deep insights via surveys that combine shopper behaviors with attitudes, opinions, and media consumption
Insights on demand
On-demand access to path & purchase data updated daily
Reports that give you more.
More channels. More insights. More competitive edge.
Shopper surveys
Target specific guest segments based on real, observed behaviors. Need to find specific brand buyers or shoppers that have visited a competitor’s stores? No problem! Trigger a survey moments after they make a purchase and get your summarized results within 1-2 weeks.
Retailer share of wallet
Analyze Share of Wallet and other key metrics for product categories at your stores and compare those metrics to competitive stores.
Lapsed, repeat, new shoppers
Identify which competitors are stealing shoppers and how you can win them back. Discover where new shopper are coming from and what drove their trips.
Promo price planner
Adjust pricing for your upcoming circulars based on historical competitive pricing. Understand who won and lost pricing for each individual historical circular.
Psychographics
Go beyond demographics to understand what interests and motivates your consumers with our psychographic data. Analyze your shoppers’ attitudes outside of purchase behavior and learn more about their hobbies to craft strategies that engage them.
Omnichannel insights for more growth.
Convenience Stores
Capture trips and build baskets by identifying the products and messaging that resonate.
Drug Stores
Educate and support more health-conscious shoppers through deep understanding.
Grocery & Mass Retailers
Remain your shopper’s store of choice through omnichannel insights and competitive intel.
Retailers that trust Numerator.
Our retail solutions.
Shopper & People Insights
Our panel size, trip counts, and omnichannel coverage provide the sample you need to understand shopper behavior outside your four walls.
TruView
Measure your market share across all channels and with consumer context – at the speed of the consumer.
Promotions Intel
Increase the effectiveness of your trade promotions through competitive intel and historical data across all media types.
Our latest retail insights.
Get the latest news, insights and resources from Numerator.
Helping SNAP Consumers During Economic Headwinds
Understand the impact of the current economic environment on today’s SNAP shopper.
Regional Retail Dashboard
Explore omnichannel purchase and promotions trends across the four United States census regions
Mythbusters: Convenience
Learn how different shopper groups define convenience and which factors matter most.